Meta’s AR Playbook to help brands connect with customers
Marketing Initiative: Over 81% of Indian consumers believe that AR can help bridge the gap between online and offline
The digital advertising landscape continues to undergo a transformation especially as technology becomes more and more accessible to consumers. With growing data penetration, Augmented Reality (AR), with its immersive and engaging nature, has emerged as an innovative way for brands to connect with their audience. On Meta apps, AR usage has surged considerably with a staggering 750+ million users opting for Meta Spark AR across Meta technologies globally, every month.
At a time when consumers are redefining their digital experience by using AR to connect with brands, Meta has unveiled its AR Playbook that provides deep insights to advertisers about AR adoption on Meta. This gives advertisers the much-needed push and helps them plan their own AR campaigns and drive engagement. Meta’s AR Playbook aims to help advertisers gain insights into AR adoption on Meta, get a brief understanding of how some of the best AR campaigns have delivered great results to brands and plan their own AR campaigns with greater efficiency, and explore the AR ecosystem.
Reels are the best medium by which brands can directly connect and engage with customers. Over 40% of reels that have been created globally use AR effects to create a long-lasting impact in the minds of the viewers. As per recent studies, advertisers believe that AR can be widely used in their marketing strategies with about 75% of businesses planning to use AR/VR by 2023 for better brand engagement. Consumers are more receptive towards AR as a way to engage with brands with over 81% of Indian consumers believing that AR can help bridge the gap between online and offline.
AR is fundamentally shifting the way advertisers approach consumers. Recently, Meta rolled out Instagram AR ads to help advertisers reach their target audience and foster brand engagement. With this, advertisers will now be able to leverage Facebook & Instagram to promote their AR effects and reach the right audiences at the right time to drive the business.
Download the AR playbook now: https://www.facebook.com/business/m/augmented-reality-playbook
