Adman Brendan Pereira, who passed away on July 21, had a great flair for creativity, aesthetics and photography combined with excellent people skills, remember industry colleagues

e4m Staff Jul 22, 2024 8:59 AM

Varun Sharma and Kunal Roy Kapoor take a not-so-subtle dig against Oreo and its cricket ads that, according to the two, haven't boded well for Team India

e4m Desk Mar 25, 2024 12:18 PM

The film opens with a young storyteller teleporting his audience to an imaginary battleground scene from 500 years ago

e4m Staff Dec 24, 2023 10:00 AM

Guest Column: Sridhar, known as 'Pops' in the advertising world, shares interesting anecdotes about his time with Piyush Pandey and the ad world in the 80s and 90s

Pops KV Sridhar Oct 6, 2023 8:40 AM

The brand has collaborated with the Minion franchise and launched its new Cream Banana Flavored Lollipops with an influencer campaign

exchange4media Staff Aug 10, 2022 4:35 PM

The industry is squeamish about Lux Cozi’s recent campaign, which it believes could create problems for the brand due to its objectifying imagery

Mansi Sharma Sep 8, 2021 8:24 AM

Apart from the unique storyline of CRED's first ad for IPL 2021, the industry appreciated Dravid’s performance

Mansi Sharma Apr 10, 2021 8:12 AM

Adlanders opine that while it’s heartening to see big brands taking a stand against discrimination, the movement must not be used as a mere marketing tool

Misbaah Mansuri Jul 7, 2020 9:13 AM