Oreo is known for its interesting cricket campaigns, most notably #BringBack2011 and "Oreo Bola Mat Bol." The latter took a rather unconventional stand, urging the country to not discuss Team India's stellar performances at the World Cup 2023 for fear of jinxing India's chances. However, despite Oreo's best efforts, Team India faced a crushing defeat at the World Cup finale.
Taking a dig at Oreo's past cricket ads is Britannia’s Jim Jam Pops biscuits, which has urged the Mondelez-owned sandwich biscuit brand to not bring out any more lacklustre cricket-themed campaigns.
In an ad by The Womb, actors Varun Sharma "Jimmy" and Kunal Roy Kapoor "Jammy" bemoan the fact that ahead of the 2024 ICC Men's T20 World Cup, another one of Oreo's campaigns must be in the offing. Given that two of Oreo's previous campaigns have not boded well for India's chances, Jimmy and Jammy make an earnest request to not release any campaign for the tournament.
Playing on Oreo's "'twist, lick and dunk" proposition, the two urge the biscuit maker for no more ads and no more "twists."
Oreo's agency, Leo Burnett, which was behind both campaigns, is yet to respond to this dig, but the ad has been lauded by many on the internet for its chutzpah.