Hershey India launches campaign to introduce new lollipops

The film opens with a young storyteller teleporting his audience to an imaginary battleground scene from 500 years ago

by e4m Staff
Published: Dec 24, 2023 10:00 AM | 1 min read

Hershley lollipop

Hershey India, a part of The Hershey Company, has announced the launch of its latest offering Jolly Rancher Two-Much, an addition to its lollipop portfolio.

The launch is supported by a communication infused with fun, humour and imagination at its core.

The film opens with a young storyteller teleporting his audience to an imaginary battleground scene from 500 years ago. With imaginative flair, he skillfully weaves a captivating tale of the genesis of JOLLY RANCHER Two-Much. As his friend listens in awe, the narrative unfolds with a delightful mix of amusement and skepticism, culminating in shared laughter and an abundance of fun. The ad film is a testament to the brand's commitment to sparking imagination and uncontrollable, contagious laughter among its target audience, the company said in a press release.

Commenting on the launch, Ankit Desai, Marketing Director, Hershey India said, “JOLLY RANCHER is a beloved global confectionery brand and has received a lot of love over the years. The brand is known for its bold fruity flavors that sparks imagination and fun. Our objective with this launch is to bring double the joy to consumers, allowing them to tap into their imagination while savoring the best of sweet and tangy flavors in a single, delicious pop. JOLLY RANCHER Two-Much takes lollipop indulgence to new heights, offering a memorable and playful twist to the world of confectionery."