Citing lakhs of artists who are rendered jobless in the lockdown, the association ensured proper adherence to the COVID SOPs in a letter written to the CM
While broadcasters are determined to serve fresh content and avoid relying on re-runs, they are also navigating the increased production costs and other challenges of shooting outside Mumbai
In a freewheeling chat with e4m, adman and director Ram Madhvani speaks about his new production house and his fondest memories shooting ads in the pre-COVID times