Rapido's partnership with PubMatic taps into customer macroeconomic trends like the rise of women in workplace and mobile-first Gen Z audiences
The app-based commute service has launched a five-film campaign for its new customer-centric initiative
The campaign created by Enormous comprises four films that showcase Rapido Bike-Taxi as a smart alternative in different scenarios
Singh has earlier worked with companies like Levis Strauss India, Aditya Birla Fashion & Retail and Wildcraft India
Experts from the ad world opine that the brand could have made the film more creative and used the acting prowess to their benefit
‘Smart Ho,Toh Rapido’ ads will be displayed across TV, radio, OTT & OOH platforms in phases throughout the IPL season
We are back with our roundup of ads that deftly handled topics like Father's Day, Pride Month, education and Covid awareness
The script for the campaign was written by Enormous Brands
The agency has already conceptualised #GoOhhWithRapido campaign for the brand
The campaign was conceptualised and brought to life by Enormous Brands
Rapido’s new 360-degree campaign, along with an interactive social media initiative, will allow users to choose the narrative, to go live as well
The idea was conceptualized by Rapido and brought to life by Magix Engage
The film highlights various safety measures Rapido is taking to ensuring a safe ride for users
The week-long campaign aims to take customers back to school and refresh what they might have forgotten about Road Safety