The brand has collaborated with Shyam Steel for building the brand’s presence in Bihar, Jharkhand and Uttar Pradesh markets

e4m Staff Feb 12, 2024 12:57 PM

The multi-lingual TVCs are being aired in Uttar Pradesh and its surrounding states

exchange4media Staff May 21, 2022 8:14 AM

Industry observers weigh in on whether the cola-athletes partnership is a cautionary tale for marketers to tread through when conceptualizing ads and brand associations

Misbaah Mansuri Jul 14, 2021 8:28 AM