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This latest issue explores India's economic dynamics with insights into the upcoming interim budget, entrepreneurial resilience of the young and the transformative impact of technology
e4m Staff Jan 19, 2024 3:20 PM
As part of our D2C Revolution series, Mazumdar, Foxtale’s Founder and CEO, tells us about what it takes to build a skincare brand on trust, kindness and conviction
Chehneet Kaur Oct 10, 2023 8:59 AM
Conceptualised by Ogilvy India, the six week-long campaign encapsulates the essence of integrity and purity of its products, that consumers too can swear upon
exchange4media Staff Apr 21, 2023 1:15 PM
Five months into the BARC data blackout, smaller news channels have endured losses and some have also disappeared from TV screens in the last four to five months
Tasmayee Laha Roy Mar 18, 2021 8:37 AM
A single-judge Bench comprising Justice PD Naik witnessed the arguments presented by Special Public Prosecutor Shishir Hiray after Senior Advocate Aabad Ponda's submissions
exchange4media Staff Feb 17, 2021 9:13 AM
As per ARCP's analysis, Venkat Sujit Samrat, former BARC Product Head, gave out specific instructions to cut viewership ratings of a few news channels, keeping the senior management informed
exchange4media Staff Jan 20, 2021 9:36 AM
Former BARC CEO and COO have been accused of misusing their official positions in BARC to not just tamper with data but also make personal financial gains in the process
exchange4media Staff Jan 12, 2021 9:46 PM
The court has however refused to grant bail, adjourning the matter to January 15 and stating that no further adjournments will be granted thereafter
exchange4media Staff Jan 12, 2021 9:21 AM
Three methods – outlier, meta-rules and channel audience control – were used to fudge the TRP, said the police
exchange4media Staff Dec 26, 2020 9:41 AM
The platform has roped in Satya Machiraju, Romita Mukherjee and Supriya Goswami to lead its next phase of growth driving digital adoption
exchange4media Staff Dec 23, 2020 1:26 PM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff Dec 19, 2020 8:16 AM
The CX+ study reveals that for many retailers there is a huge gap between the brand promise and customer experience
exchange4media Staff Aug 6, 2020 5:09 PM
It is a digital and social media led campaign with the key message that goodness isn’t a superpower or a special gift
exchange4media Staff Jul 13, 2020 1:35 PM
