Dentsu Creative hires Romit Nair as National Creative Director
Prior to this, Romit Nair was with FCB Ulka
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BW Businessworld delves into India's economic future, most promising startups in new issue
This latest issue explores India's economic dynamics with insights into the upcoming interim budget, entrepreneurial resilience of the young and the transformative impact of technology
Being truthful to users makes our job easier: Romita Mazumdar, Foxtale
As part of our D2C Revolution series, Mazumdar, Foxtale’s Founder and CEO, tells us about what it takes to build a skincare brand on trust, kindness and conviction
Make a mother promise over a Mother Dairy Ice Cream, says new campaign
Conceptualised by Ogilvy India, the six week-long campaign encapsulates the essence of integrity and purity of its products, that consumers too can swear upon
Canara HSBC Life Insurance launches new campaign, ‘Promises Re-imagined’
Launches 3 TVCs created by Leo Burnett
How absence of ratings bruised smaller news channels
Five months into the BARC data blackout, smaller news channels have endured losses and some have also disappeared from TV screens in the last four to five months
Bombay HC reserves verdict on Partho Dasgupta's bail plea: Report
A single-judge Bench comprising Justice PD Naik witnessed the arguments presented by Special Public Prosecutor Shishir Hiray after Senior Advocate Aabad Ponda's submissions
Forensics expose how ex-BARC execs manipulated Telugu & Kannada news genre ratings
As per ARCP's analysis, Venkat Sujit Samrat, former BARC Product Head, gave out specific instructions to cut viewership ratings of a few news channels, keeping the senior management informed
TRP scam chargesheet alleges Republic & BARC nexus in TV rating manipulation
Former BARC CEO and COO have been accused of misusing their official positions in BARC to not just tamper with data but also make personal financial gains in the process
No advertiser has been deceived: Partho Dasgupta in bail application
The court has however refused to grant bail, adjourning the matter to January 15 and stating that no further adjournments will be granted thereafter
Audit report of BARC confirms TRP manipulation by former execs, says Mumbai Police
Three methods – outlier, meta-rules and channel audience control – were used to fudge the TRP, said the police
Whatfix strengthens leadership with 3 key appointments
The platform has roped in Satya Machiraju, Romita Mukherjee and Supriya Goswami to lead its next phase of growth driving digital adoption
Recap: The Week That Was
We bring you a roundup of the news that made headlines this past week
Customer centricity essential for driving business growth: Kantar CX+ study
The CX+ study reveals that for many retailers there is a huge gap between the brand promise and customer experience
Romil Ramgarhia steps down as BARC India COO
Ramgarhia was associated with BARC for the past 6 years
Mamaearth highlights brand purpose of 'Goodness Inside' in new campaign
It is a digital and social media led campaign with the key message that goodness isn’t a superpower or a special gift