The global football icon who embodied qualities like strength, skill and superiority was a favourite among brands

exchange4media Staff Dec 30, 2022 9:08 AM

The chess position, the briefcase and the duo themselves make this LV ad a GOAT in its own right

exchange4media Staff Nov 22, 2022 12:43 PM

The ad marks Amul's association with the Portuguese football team as its first Indian regional sponsor

exchange4media Staff Nov 15, 2022 1:38 PM

The ‘Isse Bada Kuch Nahi' campaign aptly encapsulates the awe among Indian fans for the world’s most watched sporting event and showcases the power of the game to captivate desi audiences

exchange4media Staff Nov 10, 2022 6:53 PM

Industry opines brands may have to rethink how to go about placing themselves at such events

Mansi Sharma Jun 18, 2021 8:00 AM

Netizens are all praises by the moment marketing spot by the adhesive brand

exchange4media Staff Jun 17, 2021 6:33 PM

Pogba who moved Heinekin bottles on grounds of religious beliefs was largely trolled on social media, unlike Cristiano Ronaldo

exchange4media Staff Jun 16, 2021 3:39 PM

Industry leaders think the footballer's disrespect towards the event's sponsor was in poor taste, adding that it may not impact Coca Cola’s image or sales significantly

Mansi Sharma Jun 16, 2021 8:39 AM