In e4m’s new series – Power Sharing – Prateek Bhardwaj, Chief Creative Officer at Lowe Lintas, explains why being a 'Joint' CCO is more about sharing responsibilities that shape an agency's culture
Lowe Lintas' #WhoIsYourVighnaharta campaign for Ganesh Chathurthi pays tribute to the 'obstacle-removers' who touched lives with their humanity during the pandemic
In today's edition of e4m Creative Zone, we speak to Sagar Kapoor, CCO, Lowe Lintas about finding newer ways of creating ads through the COVID-19 crisis
To strengthen the fight against COVID-19, #MainBhiMumbaiPolice asks Mumbaikars to take on the task of self-policing to ensure everyone stays inside their homes to avoid risk of infection
Industry leaders indicate that losses to production companies and advertisers could be unprecedented but acknowledge the measures are being taken for the general good
Some agencies said they will be entering several categories this year instead; Indian ad-landers suggest the festival should be all digital to ensure smooth execution & high participation