Aejaz Khan takes over as Makani Creatives CEO
He has over 25 years of experience in the advertising and marketing industry
sameer-makani
Cheers grow louder for 'Family Man' as he goes job hunting
Industry watchers heap praises on Amazon Prime India's smart and unconventional use of influencer marketing, including adding LinkedIn to the mix
'The campaign spreads a feeling of joy with its touch of nostalgia & relatability'
As per industry experts, the brand's IPL 2021 campaign is well articulated and well promoted but is not packaged in a way that it can be forwarded on Whatsapp or shared with the friends
Will advertiser interest in cricket surge after India’s win against Australia?
Industry watchers note that higher the viewership and demand, the easier it is to sell ad inventory for the broadcaster
Budget 2020: Advertising industry seeks growth-oriented budget
In the backdrop of the economic slowdown, advertising industry leaders share their expectations from the Union Budget to be presented this week by Finance Minister Nirmala Sitharaman
Mobile will remain the digital advertising hero in 2020 too
Experts discuss the importance of mobile advertising in the digital ecosystem, and how 2020 will be a bigger year for it
Fact-checking social media tools will help users make informed decisions: Experts
With Instagram recently rolling out an update to enable users to identify fake news, we speak to industry experts about the menace of misinformation