Rungta Steel onboards Shahrukh Khan for #EkdumSolid campaign
This adds to the brand’s line-up of ambassadors - Alia Bhatt and Ranbir Kapoor
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Shah Rukh Khan chats with AI anchor Sana on ‘Jawan’
The actor is the third global icon to interact with Aaj Tak’s AI anchor after PM Modi and Brad Smith, Vice Chairman and President of Microsoft
Can Generative AI put celeb consent & brand value at risk?
Generative AI lowers the cost of celebrity footage and opens up various creative possibilities but there is a need to establish clear guidelines to ensure ethical usage, caution industry observers
'Will Akshay's possible association with pan masala cause a dent in his brand persona?
With the actor's past work as the face of the government’s anti-smoking campaign and women’s hygiene products, this association may attract some trolling but won't impact his brand value, say experts
KKR appoints Binda Dey as CMO
As CMO, Dey will be responsible for all aspects of Marketing - Brand, Content, Digital, Licensing & Merchandising, for all initiatives in IPL, Caribbean Premier League and USA Cricket
Count of celeb endorsers during 43 matches of IPL 13 up 48% than last season: TAM AdEx
As per the TAM adex report, the number of advertisers and brands grew by 13% and 6% respectively in IPL 13 compared to IPL 12 for the same period
Shahrukh Khan and Priyanka Chopra top Bollywood reader engagement: Taboola report
Findings are based on Taboola’s analysis of open web search for Bollywood stars which included 50 mn readers, 40 thousand articles, 190 mn page views and 245 mn minutes of reading