Prabhvir Sahmey, Senior Director at Samsung Ads India, writes about how OEMs can help marketers address multiple challenges such as viewership fragmentation and discoverability issues

NATIVE CONTENT Nov 16, 2023 9:59 AM

This is the 6th year of the brand’ association with the actor

exchange4media Staff Jun 2, 2023 12:15 PM

The campaign encourages users to watch all ABP Network channels on a single platform

exchange4media Staff Jul 25, 2022 12:20 PM

The three-film campaign is built around the life of a father-son duo

exchange4media Staff Feb 6, 2022 6:00 PM

Xiaomi's PatchWall report also notes that there was a 117 per cent increase in overall consumption of sports content

exchange4media Staff Jan 17, 2022 11:00 AM

Surge in CTV viewership is a win-win situation for both platforms and advertisers, say experts

Javed Farooqui Aug 20, 2021 8:49 AM

The investigation has been ordered on a complaint filed by lawyers Kshitiz Arya and Purushottam Anand

exchange4media Staff Jun 23, 2021 1:17 PM