India ended 2025 with 35M+ smart TV homes, and CTV ad spend is rising fast, attracting budgets from linear TV and mobile as it’s seen as privacy-safe, measurable, and performance-friendly
Prabhvir Sahmey, Senior Director at Samsung Ads India, writes about how OEMs can help marketers address multiple challenges such as viewership fragmentation and discoverability issues
This is the 6th year of the brand’ association with the actor
The campaign encourages users to watch all ABP Network channels on a single platform
The three-film campaign is built around the life of a father-son duo
Xiaomi's PatchWall report also notes that there was a 117 per cent increase in overall consumption of sports content
Surge in CTV viewership is a win-win situation for both platforms and advertisers, say experts
The investigation has been ordered on a complaint filed by lawyers Kshitiz Arya and Purushottam Anand