Mandeep Malhotra, marketing consultant and former CEO of The Social Street, remembers late friend Pratap Bose's lessons in life and their shared love of fishing
An advertising veteran, Bose was CEO at Ogilvy and COO of DDB Mudra
e4m has learnt that IOAA is on the verge of filing a complaint with the Economic Offences Wing
OOH industry experts weigh in on the recent rebate and extension granted by MSRDC to all advertising contracts for the lockdown period
In the current COVID economic scenario, brands will be able to leverage the unified measurement system in the OOH ecosystem to a large extent, point out experts
Guest Column: Mandeep Malhotra, CEO & Co-founder of The Social Street, says that with patience, persistence and a load of learnings, the world will emerge stronger and more prepared post COVID
Malhotra, the agency’s Founding Partner & CEO, will now be leading all operations in the wake of Pratap Bose’s exit
Bose is an advertising industry veteran and the former President of The Advertising Club
OOH experts elaborate on the challenges brought by the COVID-19 lockdown, the strategies being used in these difficult times and the hopes for a bounce back
The 1000-foot-long billboard showcases Hotstar's vast library of content, from Mission Mangal to Kasauti Zindagi Kay
The agency has been conceptualised to bring true integration in campaigns, understand brand requirements and help create consumer connect