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A little extra care goes a long way, says Parachute Advansed Sampoorna in new TVC

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The ad has been released for Tamil Nadu and Karnataka markets

exchange4media Staff Aug 10, 2023 3:05 PM

Alia Bhatt is the right fit because she believes in our endeavours: Somasree Bose Awasthi

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Bose Awasthi, Chief Marketing Officer at Marico Limited, tells us about Bhatt taking over the lush legacy of Vidya Balan as the brand ambassador of Nihar Shanti Amla Hair Oil

Tanzila Shaikh May 15, 2023 10:33 AM

JioCinema to revolutionize IPL 2023 viewing with unmatched coverage & innovative features

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The free offering on a large scale includes the latest technological advancements that enable 4K streaming, providing breath-taking clarity and detail that is 4 times the resolution of HD

NATIVE CONTENT Feb 17, 2023 1:47 PM

Somasree Bose Awasthi is Marico's new CMO

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She joins from GCPL where she worked for the last 18 years

exchange4media Staff Nov 8, 2022 7:58 AM

‘Biggest marketing plan was to get SRK as brand ambassador’

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Somasree Bose Awasthi, Chief Marketing Officer, Godrej Consumer Products, spoke to e4m about the launch of ‘Godrej Magic Bodywash', and its rational and sustainable strategies

Kanchan Srivastava Jul 26, 2022 8:29 AM

Consumer insight is the key to maintaining brand trust in omni-first world: Panel

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The panel comprising Deepa Krishnan, Mohit Rathi, Sridhar Hariharasubramanian, Somasree Bose Awasthi & Vipin Nair discussed 'How to maintain brand trust in a digital world' at the e4m Pitch CMO Summit

exchange4media Staff Mar 26, 2022 8:59 AM

Mad Influence-e4m Webinar: 'Influencer Marketing creating new areas for varied audiences'

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In a virtual session, panellists discussed the virtues of influencer marketing in today’s times and its role in brand building

exchange4media Staff Oct 24, 2020 8:12 AM