A little extra care goes a long way, says Parachute Advansed Sampoorna in new TVC
The ad has been released for Tamil Nadu and Karnataka markets
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Alia Bhatt is the right fit because she believes in our endeavours: Somasree Bose Awasthi
Bose Awasthi, Chief Marketing Officer at Marico Limited, tells us about Bhatt taking over the lush legacy of Vidya Balan as the brand ambassador of Nihar Shanti Amla Hair Oil
JioCinema to revolutionize IPL 2023 viewing with unmatched coverage & innovative features
The free offering on a large scale includes the latest technological advancements that enable 4K streaming, providing breath-taking clarity and detail that is 4 times the resolution of HD
Somasree Bose Awasthi is Marico's new CMO
She joins from GCPL where she worked for the last 18 years
‘Biggest marketing plan was to get SRK as brand ambassador’
Somasree Bose Awasthi, Chief Marketing Officer, Godrej Consumer Products, spoke to e4m about the launch of ‘Godrej Magic Bodywash', and its rational and sustainable strategies
Consumer insight is the key to maintaining brand trust in omni-first world: Panel
The panel comprising Deepa Krishnan, Mohit Rathi, Sridhar Hariharasubramanian, Somasree Bose Awasthi & Vipin Nair discussed 'How to maintain brand trust in a digital world' at the e4m Pitch CMO Summit
Mad Influence-e4m Webinar: 'Influencer Marketing creating new areas for varied audiences'
In a virtual session, panellists discussed the virtues of influencer marketing in today’s times and its role in brand building