Rajesh Kaul, CRO, Distribution & Head – Sports Business, SPNI, said that the launch of regional sports channel TEN 4 will help boost their strategy of increasing subscription revenue
The first report of the four regional languages, Tamil, Telugu, Bangla & Marathi, is based on December 2020 tracking, and will now be released every month like the Hindi version
Sunil Lulla, CEO, BARC India spoke on the topic - What new at BARC? – while delivering the keynote speech at the unveiling of the Pitch Madison Advertising Report 2020