By removing certain ad targeting options, Meta is only decluttering its toolbox, say experts who are certain that the impact, if any, would be marginal on advertisers
Today’s edition of e4m TechTalk has Nitin Gupta, Founder and CEO, Xapads Media, writing on the importance of utilising keyword context
With this campaign, the brand reached out to precise audiences through a combination of different targeting techniques
Media agencies say brands are increasingly showing interest in Connected TV advertising this season, but is it translating into a surge in CTV campaigns? e4m analyses
Guest Column: Geo-targeting has proven to be a sustainable marketing practice to drive more engagement, writes Amrinder Singh, Director, Bonn Group of Industries
Guest Column: Rishi Kajaria, MD, Kajaria Bathware, and JMD, Kajaria Ceramics, shares ideas to bolster a marketing plan for leaving a lasting impression on the target audience
Guest Column: Dr. Sandeep Goyal, MD Rediffusion, writes on how accurate consumer targeting will be the No. 1 requirement for brands & the other trends in advertising that will define the years ahead
The move comes at a critical time in India when its most populous and politically significant state Uttar Pradesh goes the polls in the next few months
The campaign is a 360-degree programme led by a film and supported by TV, Print, Digital and PR