The brands in these categories need to build a customer base and for that they have to advertise aggressively, say industry experts
The collaboration will enable both Giift and Xoxoday to enlarge the service offerings & collectively accelerate growth globally
Guest Column: Adam Singolda, Founder & CEO, Taboola, predicts that all businesses that reach people at scale will eventually start to show ads as an additional revenue stream
Reduction in tariff and separate allocation for startups are some of the other demands of the sector
Kanika Mittal, Business Head, Twitter India, & Hitu Chawla, CMO, Microsoft India, give us a lowdown on how B2B brands have changed tack with their marketing strategies in a pandemic-struck ecosystem
The new ad campaign has been conceptualised by Sideways Consulting and executed by Picturewali, featuring popular OTT stars Ayush Mehra and Radhika Mehrotra
Fi is looking for 21 'CBOs' through this campaign, each of whom will be paid to fix their broken relationship with money
India Fintech Festival is a collaboration of Mumbai Fintech Hub and FinTech Convergence Council