The brands in these categories need to build a customer base and for that they have to advertise aggressively, say industry experts

Sonam Saini Mar 4, 2022 8:56 AM

The collaboration will enable both Giift and Xoxoday to enlarge the service offerings & collectively accelerate growth globally

exchange4media Staff Feb 24, 2022 1:01 PM

Guest Column: Adam Singolda, Founder & CEO, Taboola, predicts that all businesses that reach people at scale will eventually start to show ads as an additional revenue stream

Adam Singolda Feb 11, 2022 8:40 AM

Reduction in tariff and separate allocation for startups are some of the other demands of the sector

Mansi Sharma Jan 27, 2022 8:47 AM

Kanika Mittal, Business Head, Twitter India, & Hitu Chawla, CMO, Microsoft India, give us a lowdown on how B2B brands have changed tack with their marketing strategies in a pandemic-struck ecosystem

Kanika Mittal & Hitu Chawla Dec 1, 2021 1:34 PM

The new ad campaign has been conceptualised by Sideways Consulting and executed by Picturewali, featuring popular OTT stars Ayush Mehra and Radhika Mehrotra

exchange4media Staff May 4, 2021 2:37 PM

Fi is looking for 21 'CBOs' through this campaign, each of whom will be paid to fix their broken relationship with money

exchange4media Staff Mar 15, 2021 1:25 PM

India Fintech Festival is a collaboration of Mumbai Fintech Hub and FinTech Convergence Council

exchange4media Staff Jan 30, 2020 4:34 PM