Agencies for AI regulation in India
TechTalk: This is the first of a two-part series that explores what advertisers and agencies want from upcoming regulations on Generative AI
techtalk
Programmatic advertising in India: A hit as well as a miss
In this edition of e4m TechTalk, we ask experts how well the industry is utilising programmatic advertising and what more needs to be done
Generative AI: A powerful tool with pitfalls?
As part of the e4m TechTalk series, industry experts evaluate the cons of AI; a second part on the pros to follow soon
Connected TV: Targeting the Present for the Future
Tejinder Gill, General Manager - The Trade Desk, writes how CTV can address the common problems posed by linear TV in marketing and how free ad-supported streaming TV can revolutionise the industry
How AI is influencing programmatic creative and execution
Ashray Malhotra, Co Founder and CEO, Rephrase.ai, shares his thoughts on the scope of artificial intelligence in areas such as creativity, targeting and data analysis in programmatic
How AI marketing tools can help SMEs & start-ups take the big leap
In today’s edition of e4m TechTalk, we explore the untapped potential of technology by SMEs and start-ups in India and what tools will help them reach maximum audience
Is programmatic CTV the future of TV buying?
In today's TechTalk, Jason Barnes, CRO, APAC, PubMatic, talks about the opportunities in the CTV space
The re-emergence of contextual targeting in digital marketing
Today’s edition of e4m TechTalk has Nitin Gupta, Founder and CEO, Xapads Media, writing on the importance of utilising keyword context