TechTalk: This is the first of a two-part series that explores what advertisers and agencies want from upcoming regulations on Generative AI

Shantanu David May 29, 2023 8:14 AM

In this edition of e4m TechTalk, we ask experts how well the industry is utilising programmatic advertising and what more needs to be done

Shantanu David May 2, 2023 8:23 AM

As part of the e4m TechTalk series, industry experts evaluate the cons of AI; a second part on the pros to follow soon  

Shantanu David Apr 3, 2023 8:55 AM

Tejinder Gill, General Manager - The Trade Desk, writes how CTV can address the common problems posed by linear TV in marketing and how free ad-supported streaming TV can revolutionise the industry

Tejinder Gill Mar 13, 2023 8:19 AM

Ashray Malhotra, Co Founder and CEO, Rephrase.ai, shares his thoughts on the scope of artificial intelligence in areas such as creativity, targeting and data analysis in programmatic

Ashray Malhotra Mar 6, 2023 9:10 AM

In today’s edition of e4m TechTalk, we explore the untapped potential of technology by SMEs and start-ups in India and what tools will help them reach maximum audience

Nilanjana Basu Feb 27, 2023 8:53 AM

In today's TechTalk, Jason Barnes, CRO, APAC, PubMatic, talks about the opportunities in the CTV space

Jason Barnes Feb 23, 2023 8:53 AM

Today’s edition of e4m TechTalk has Nitin Gupta, Founder and CEO, Xapads Media, writing on the importance of utilising keyword context

Nitin Gupta Feb 20, 2023 8:50 AM