Date-wise News

Disney Star aims for 90 mn HD viewers on IPL 2023 with HD homes scaling new heights, launch of HD channels in high viewership markets & the dominating preference of premium viewers to watch IPL on HD

NATIVE CONTENT Mar 13, 2023 7:41 PM

As part of a campaign, over 130 outlets from different parts of Bengal have come together to recreate the popular traditional mishtis of their region using Cadbury Dairy Milk as the key ingredient

exchange4media Staff Mar 13, 2023 6:44 PM

India scripted history by bagging two Golden Statuettes at the 95th Academy Awards for RRR and The Elephant Whisperer

exchange4media Staff Mar 13, 2023 5:35 PM

The campaign has been executed by White Rivers Media

exchange4media Staff Mar 13, 2023 5:03 PM

#VahakOKPlease is a series of 11 unique films that showcase the lives of truckers and their issues

exchange4media Staff Mar 13, 2023 4:43 PM

The TVC features IKEA’s two iconic products – Kallax and Trofast

exchange4media Staff Mar 13, 2023 4:42 PM

Social media was teeming with moment marketing posts, congratulating the makers of RRR and The Elephant Whisperers

exchange4media Staff Mar 13, 2023 4:20 PM

The campaign ‘Xoom Machale’ captures the essence of the new Hero Xoom

exchange4media Staff Mar 13, 2023 4:17 PM

The campaign has five short films

exchange4media Staff Mar 13, 2023 3:43 PM

Great Place To Work is the global authority on workplace culture

exchange4media Staff Mar 13, 2023 3:29 PM

A series of 5 short films have been created by the group specifically for YouTube and Instagram

exchange4media Staff Mar 13, 2023 3:20 PM

The battle between largest shareholder Yes Bank and Subhash Chandra for control of Dish TV may now come to an end

exchange4media Staff Mar 13, 2023 3:05 PM

Khali endorses the brand's latest offering on fresh meats

exchange4media Staff Mar 13, 2023 2:20 PM

The eCommerce platform is running a pilot project with WhatsApp for conversational commerce

Imran Fazal Mar 13, 2023 2:03 PM

ASCI CEO Manisha Kapoor told e4m that the regulator has started monitoring the commercials during WPL

exchange4media Staff Mar 13, 2023 1:40 PM

The campaign was launched with a thematic film, a couple of days before Women’s Day

exchange4media Staff Mar 13, 2023 1:13 PM

The TVC has been conceptualised by Rediffusion

exchange4media Staff Mar 13, 2023 1:07 PM

Ayatiworks will bring a fresh set of ideas to achieve the brand objective and handle digital channels for Naga Foods, a Chennai-based FMCG brand

exchange4media Staff Mar 13, 2023 12:52 PM

The event will be held at the Mukta Outdoor Arena, Bengaluru

exchange4media Staff Mar 13, 2023 12:52 PM

Her previous stint was with PR Pundit as Director – Client Services

exchange4media Staff Mar 13, 2023 12:20 PM

Prior to this, she was associated with Tech Mahindra Foundation as Head – Marketing and Communications

exchange4media Staff Mar 13, 2023 12:16 PM

Each scheme of the fund house will be renamed to replace the word ‘IDFC’ with the word ‘Bandhan’

exchange4media Staff Mar 13, 2023 12:05 PM

Manyavar plans to strengthen its end-to-end customer experience by enhancing customer journeys across various touchpoints

exchange4media Staff Mar 13, 2023 12:01 PM

James Hewes – President & CEO, FIPP, shares his experience of putting ChatGPT to test

exchange4media Staff Mar 13, 2023 11:43 AM

Valerie Pinto, CEO, Weber Shandwick, shares her thoughts on women leadership, women who have inspired her and message for future women leaders

exchange4media Staff Mar 13, 2023 11:37 AM

Guest Column: B Srinivasan, President of AIM and MD of Ananda Vikatan, writes on the strength and significance of magazines

B Srinivasan Mar 13, 2023 11:22 AM

Lotus Herbals is the principal sponsor for the Mumbai Indians team

exchange4media Staff Mar 13, 2023 11:15 AM

Guest Column: Jan Thoresen, Author and CEO Labrador CMS, writes on ways to make sure your content stands out in the crowded online space

Jan Thoresen Mar 13, 2023 11:08 AM

Guest Column: Jim Elliott writes on why one sales approach doesn’t work for all publications

Jim Elliott Mar 13, 2023 11:08 AM

Guest Column: Jean-Paul Reparon, Agrimedia, Netherlands, shares key fundamentals that can help publishers not only survive but thrive in this dynamic environment

Jean Paul Reparon Mar 13, 2023 11:08 AM

He was earlier Partner at Mindshare

exchange4media Staff Mar 13, 2023 10:15 AM

Shetty previously worked as Sales Head at Oracle Advertising

Nilanjana Basu Mar 13, 2023 9:37 AM

'Naatu Naatu' clinched a win for 'Original Song', and 'The Elephant Whisperers' bagged the golden statuette for 'Best Documentary Short Film' at the 95th Academy Awards

exchange4media Staff Mar 13, 2023 9:00 AM

The funds raised will be used to expand the brand’s offline presence, improve product manufacturing, expand research and development

exchange4media Staff Mar 13, 2023 8:48 AM

The Founder and CEO of Taboola spoke to e4m on the growth of native advertising, the use of ChatGPT, and India emerging as an important market for the company

Kanchan Srivastava Mar 13, 2023 8:36 AM

Tejinder Gill, General Manager - The Trade Desk, writes how CTV can address the common problems posed by linear TV in marketing and how free ad-supported streaming TV can revolutionise the industry

Tejinder Gill Mar 13, 2023 8:19 AM

With more of the kids these days coming into the workforce, having high disposable income and a larger say in how things are run, brands must listen to them or fail

Shantanu David Mar 13, 2023 8:15 AM

Mathur has been with the network since January 2021

exchange4media Staff Mar 13, 2023 8:11 AM

Singh most recently served as India GM and Global Marketing Head for Moca Technology Limited

exchange4media Staff Mar 13, 2023 7:19 AM