The pubcaster in the content sourcing policy for its new OTT platform, shared the revenue-sharing model for TV, OTT and digital networks
Also, BookMyShow Stream crossed 52,000 streams sold for global & Indian on-demand content, showcasing the rising interest for compelling content as well as acceptance of the TVOD model in India
The platform will offer users the option to rent a TV series of their choice for a finite duration or buy it for unlimited access
Industry players discuss the fast-emerging TVOD model as not only a recurring revenue stream for OTT platforms but also a way to ensure customer retention
The platform uses over two decades of BookMyShow’s rich user understanding and data insights to focus on personalised content discovery