Prasar Bharati OTT: Content that doesn’t generate positive rev in 180 days may be removed
The pubcaster in the content sourcing policy for its new OTT platform, shared the revenue-sharing model for TV, OTT and digital networks
Any content on Prasar Bharati’s new OTT platform may be removed if it fails to generate net positive revenue continuously for 180 days.
On August 9, the pubcaster released its Content Sourcing Policy, detailing the criteria for content inclusion, commission structures, license fees, and various collaboration options.
The policy also includes a comprehensive revenue-sharing model for TV, OTT, and digital networks, outlining how revenue will be split between production houses, rights owners, and Prasar Bharati.
Under Prasar Bharati's released Content Sourcing Policy, revenue sharing is structured as follows:
For linear networks
- The revenue share for all programmes under RSM shall be 70:30 (Share of Production House(s)/Producer(s)/Rights' owner(s)/ Aggregator(s) will be 70% & share of Prasar Bharati will be 30%), if marketing is done by Production House(s)/Producer(s)/Rights' owner(s)/ Aggregator(s)
-- If Prasar Bharati handles marketing, the split is 65:35, with 65% for the production house and 35% for Prasar Bharati.
OTT and Digital Platforms
- AVOD (Advertisement-Based Video on Demand): Revenue is split 65:35, with the production house receiving 65% and Prasar Bharati 35% of net revenue after deducting operational costs.
- SVOD (Subscription Video on Demand): Revenue is based on hourly viewing rates set by the Management Committee.
- TVOD (Transaction-Based Video on Demand): Revenue share is 65:35, similar to AVOD, with the production house receiving 65% and Prasar Bharati 35% of net revenue after deducting operational costs.
According to the policy, content must be aired twice: once in prime-time and once in non-prime time within 7 days. The total free commercial time (FCT) available is 300 seconds per half-hour slot, with additional public awareness messages allowed from the government.
Corporate revenue is shareable, while government advertisement revenue is only shareable under specific conditions. It further added that sales responsibility is generally with the producer but can be handled by Prasar Bharati if needed.
Meanwhile, agreements can be terminated with one month's notice, and payments are made only for aired episodes. Content may be removed from the OTT platform if it fails to generate positive revenue for 180 days. Prasar Bharati may relax provisions with Management Committee approval.
