e4m English Journalism 40 Under 40 celebrates media trailblazers
Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, was the jury chair this year
Date-wise News
Chipotle’s Brian Niccol to replace Laxman Narasimhan as Starbucks CEO
Laxman Narasimhan was appointed as CEO in 2022
Mrunal Thakur is the new face of RENEE's Midnight Kohl Pencil
The cosmetics brand has also released an ad featuring Mrunal Thakur, marking RENEE's first national TVC
Sidharth Malhotra adds fizz to Dabur Real's new ad film
The campaign has been conceptualized by Lowe Lintas
Bad Man Gulshan Grover has blackmail lessons for sisters this Raksha Bandhan in boAt ad
The actor has tapped into his Kabira character from Hera Pheri
Ayushmann Khurrana and KitKat share the importance of taking 'break par sirf break'
The ad has been set to English rock band Queen's iconic song 'I want to break free'
Prasar Bharati OTT: Content that doesn’t generate positive rev in 180 days may be removed
The pubcaster in the content sourcing policy for its new OTT platform, shared the revenue-sharing model for TV, OTT and digital networks
e4m IDMA 2024: Dabur India's campaign for Odomos wins gold metal
The brand won the metal under the ‘Best Banners -Single/ Campaign, Rich Media with or without video’ sub-category
Relief for Ramdev as SC closes contempt proceedings in Patanjali misleading ads case
The SC said that while their apology was accepted, Ramdev and Balakrishna should refrain from violating court orders like they have done before
Kahaani Ghar Ghar Kii, Kasautii, Kumkum and other 2000s shows now on Tata Play
The platform has launched Tata Play Superhit Serials, a value-added services that brings back top shows of the 2000s
Mansoor Khan moves on from Titan Company after 13 years
Mansoor Khan last held the position of DGM at the company
Social Panga bags digital marketing mandate for DealShare
The account will be handled by the agency’s Gurgaon office
Prasar Bharati releases content sourcing policy for OTT platform
The pubcaster has outlined modes for sourcing content, including commissioning (may involve co-production or public-private partnerships), revenue sharing, licence fees or royalties & sponsorships
Govt might have faced strong resistance on Broadcasting Bill from big tech too: Anant Nath
The President of Editors Guild of India, Anant Nath, spoke to e4m on Tuesday about MIB withdrawing the second draft of the Broadcasting Services Bill, his apprehensions on the bill & more
PNB MetLife ropes in Sourabh Lohtia as Chief Marketing and Communications Officer
In his new role, Sourabh will oversee Corporate Social Responsibility, Corp Comm, the e-Commerce business, and Customer Experience management
Shraddha Kapoor named brand ambassador of YesMadam
Shraddha Kapoor has become the face of the brand's latest campaign, 'Har Expert, Salon Expert Nhi Hota'
CLUB FM creates unique radio jingle for Friendship Day
The campaign was initiated with the core idea by Maitri Advertising
PRCAI launches new client-consultancy partnership charter
The guidelines aim to enhance collaboration and operational efficiency across the PR industry
Sony confirms #e4mstorybreak on new appointments
Nachiket Pantvaidya to be Business Head of SET, Ajay Bhalwankar to lead Sony SAB as business head; Tushar Shah will additionally oversee Sony MAX, Sony MAX HD, Sony MAX 2, Sony WAH, Sony PAL
Vector Brand Solutions names Gaurav Soi as President-Business
Gaurav has over 20 years of experience in formulating marketing communications and business growth strategies
Akanksha Srivastava Byrnes joins Vahdam India as Senior VP - Marketing
Akanksha will be based in New York and will be responsible for spearheading overall brand-building, global marketing strategy, and more
Pitch CMO Summit - Bengaluru 2024: Upcoming edition to bring brand leaders together
Pitch CMO Summit - Bengaluru 2024 to be held on Friday, August 23, 2024 in Bengaluru
FCB Kinnect appoints Sumera Dewan as Executive Vice President – North
Sumera Dewan was formerly President at Punt Creative
Leo Burnett India names Sonal Chhajerh and Pravin Sutar as National Creative Directors
Sonal Chhajerh and Pravin Sutar will continue reporting to Rajdeepak Das, Chief Creative Officer, Publicis Groupe, South Asia & Chairman Leo Burnett South Asia
McCain India names Mainak Dhar as Managing Director
Most recently, Mainak Dhar was the founder of ‘Mentoring by Mainak’
Donald Trump returns to X with Elon Musk interview
A DDOS attack delayed the interview between the former president and the tech mogul, but it saw 27 million people tune in
‘Tanishq tells stories that may not be in the jewellery space but are relevant for women’
Arun Narayan, VP - Category, Marketing & Retail, Tanishq, Titan Company, spoke to e4m about the changing face of the jewellery industry, what consumers want, the increasing competition & more
AI in festive mode as brands celebrate efficiencies in spends
Marketers are embracing the potential of AI to optimise media buying, create personalized ad experiences, and measure campaign performance
What led MIB to withdraw the second draft of Broadcast Bill 2024?
Concerns among stakeholders regarding specific clauses and alleged secrecy around the draft’s distribution led the ministry to consider developing a new draft after further discussions
May take months or years: Legal experts vexed by withdrawal of 2nd broadcasting bill draft
Given the lengthy and contentious process surrounding the Bill, a delay at this stage could hinder progress and add to industry uncertainty, believe legal experts familiar with the broadcast industry
Happy Rakhi, but is Rakhi Sawant happy? Swiggy’s Raksha Bandhan collab wins hearts
Swiggy Instamart has teamed up with the iconic Rakhi Sawant to design “rakhis” and deliver customised Raksha Bandhan messages
MIB back to consultation on first draft of broadcasting services bill, extends deadline
The ministry has informed stakeholders that a fresh draft will be issued after detailed consultations