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Supreme Court Draft AI Regulations Shape India's Future Governance?blur=25

Brands, technology platforms are increasingly using AI for behavioural prediction, automated decision-making, functions where the Court has stressed the need for human oversight and accountability

e4m Staff 1 day ago

Tejkarran Singh Bajaj Takes Charge as ZEE5's New Business Head?blur=25

The development comes weeks after Bajaj stepped down as Senior Vice President and Head of Originals at Jio Studios

e4m Staff 1 day ago

Bigbasket Promotes Seshu Kumar Tirumala to COO?blur=25

Seshu Kumar Tirumala has been with the company since 2014

e4m Staff 1 day ago

YAAP Digital Sees 98% Profit Surge in FY26 Amid Client Expansion?blur=25

While revenue from operations rose 21% YoY to Rs 184.89 crore in FY26, total income increased 22% to Rs nearly 189 crore

e4m Staff Jun 3, 2026 9:31 AM

Tipti Kheria Joins PaRa Music as VP of Content and Partnerships?blur=25

Prior to this, Tipti Kheria was with Radio City India as General Manager - Brand, Marketing & PR

e4m Staff Jun 2, 2026 6:17 PM

Madhurima Kumar Appointed Director of Strategy at Myntra?blur=25

Prior to this, Madhurima Kumar was with Razorpay as Business Head, Ad Platform and Offers

e4m Staff Jun 2, 2026 5:00 PM

Reliance Digital Launches Boot Up India Campaign for AI-Enabled Laptops?blur=25

Reliance Digital’s latest campaign also highlights its omnichannel retail strategy, combining in-store experiences with digital accessibility across its nationwide network

e4m Staff Jun 2, 2026 3:36 PM

Polycab Reports 91% Year-on-Year Profit Surge in Q4 FY26?blur=25

Advertising spends declined 43% on a sequential basis 2026

e4m Desk Jun 1, 2026 2:53 PM

Sudhir Sitapati Appointed Independent Director at Asian Paints?blur=25

Sitapati is currently Managing Director & Chief Executive Officer of Godrej Consumer Products

e4m Desk Jun 1, 2026 11:01 AM

Broadcasting Industry?blur=25

The ruling, which ends a 13-year legal battle between broadcasters and the regulator, is expected to disproportionately impact news broadcasters and free-to-air (FTA) channels

e4m Staff May 31, 2026 4:27 PM

TDSAT Orders IBDF to Respond in WAVES OTT Dispute by July 14?blur=25

The matter stems from a petition filed by AIDCF, which has challenged Prasar Bharati’s move to onboard linear satellite television channels on its OTT platform WAVES

e4m Staff May 31, 2026 4:01 PM

Shashi Shekhar Vempati Appointed Chairperson of CBFC?blur=25

Shashi Shekhar Vempati takes over as Chairperson of the Central Board of Film Certification (CBFC) from Prasoon Joshi, who was recently appointed Chairman of Prasar Bharati

e4m Desk May 7, 2026 12:49 PM

Uttam Kumar Appointed Chief Product Officer at Metro Brands?blur=25

Before this, Kumar was Senior Vice President – Product & Merchandising at Bata India

e4m Desk May 6, 2026 2:32 PM

Inderpal Singh Jaggi Promoted to VP at Shemaroo Entertainment?blur=25

Before this, Inderpal Singh Jaggi served as Deputy Vice President at Shemaroo Entertainment Limited

e4m Staff May 6, 2026 2:29 PM

zee network?blur=25

The case was filed before the Delhi High Court on April 3

e4m Staff May 6, 2026 2:19 PM

Twitter's #EveryWoman Initiative Celebrates Inspiring Women?blur=25

Twitter honors women's voices and empowerment through the #EveryWoman campaign, highlighting impactful conversations and initiatives for International Women's Day.

e4m Desk May 5, 2026 5:08 PM

image 123?blur=25

Geopolitical conflicts abroad can ripple into India’s property market, driving up costs and unsettling sentiment.

e4m Desk Mar 13, 2026 5:05 PM

image 123?blur=25

In India, October saw steady progress with new highway launches, NHAI’s tunnel breakthrough, bullet-train bridge milestones and Indian Railways’ regional connectivity pushes across multiple corridors.

e4m Staff Mar 13, 2026 5:00 PM

big 1?blur=25

Moustache rebrands after ten years, expands into mid-market hotels and boutique luxury stays, targets Rs. 100 crore revenue by FY2027 and plans fifty new properties.

e4m Desk Feb 25, 2026 8:53 PM

Amit Dutta Joins Jyoti Structures as New COO?blur=25

Amit Dutta brings 36 years of experience in the transmission and distribution sector

e4m Staff Feb 9, 2026 2:02 PM

SABTNL x Aqylon Nexus Limited?blur=25

The company, long established under the Sri Adhikari Brothers banner, has started updating its name across all statutory and regulatory records

e4m Staff Jan 27, 2026 11:02 AM

Shamir Tandon?blur=25

As the founder of Music Boutique, a one-stop music solutions enterprise, Shamir Tandon has been at the forefront of redefining how brands tell stories through sound

NATIVE CONTENT Jan 22, 2026 12:39 PM

Gaurav Banerjee, SPNI?blur=25

Gaurav Banerjee’s first phase as MD and CEO of SPNI has been about internal alignment, stabilising the organisation, resetting reporting structures and rethinking how content and platforms are managed

e4m Staff Jan 22, 2026 11:45 AM

Advertising’s 2026 Pivot?blur=25

As data access tightens and AI takes the driver’s seat, personalisation is being rebuilt around intent, trust and real-time judgement rather than identity

e4m Staff Jan 16, 2026 12:49 PM

From Kantara to KGF: How South studios are building franchise-led IP businesses?blur=25

South production houses are planning music, films, series, digital distribution, merchandising, live events, and creator ecosystems as one integrated stack

e4m Staff Jan 15, 2026 11:40 AM

Shreyas Mehrotra?blur=25

Before this promotion, Shreyas Mehrotra served as Marketing Head at Airtel Business

e4m Staff Jan 14, 2026 11:46 AM

X, Grok?blur=25

The government is fast-tracking new legislation as Ofcom investigates concerns over AI-generated sexual content on digital platforms

e4m Staff Jan 13, 2026 11:08 AM

Rediffusion-ICYMI Report?blur=25

In this ICYMI report, we break down India's 2026 mindset: how confidence and concern are fighting for the driver's seat.

e4m Staff Jan 12, 2026 12:52 PM

trai?blur=25

According to TRAI Annual Report 2024–25, the country has approximately 60 million cable TV households, around 2 million HITS subscribers, and 56.92 million active DTH subscribers as of 31 March, 2025

e4m Staff Jan 7, 2026 11:31 AM

inestment?blur=25

From hit-driven businesses to IP-led studios, content producers are reworking their financial playbooks as costs rise, revenues fragment and global ambitions sharpen

e4m Staff Jan 7, 2026 10:34 AM

MIB seeks industry inputs on boosting indigenous manufacturing in M&E?blur=25

As per the ministry, the country’s broadcasting and media ecosystem is heavily dependent on imported equipment, leading to significant foreign exchange outflow and limited self-reliance

e4m Staff Jan 6, 2026 1:37 PM

santoor?blur=25

Santoor, according to parent company Wipro Consumer Care, has emerged as India’s largest soap brand, clocking an estimated revenue of Rs 2,850 crore in 2025

e4m Staff Jan 5, 2026 11:29 AM

Department for Promotion of Industry and Internal Trade, I&B, FDI?blur=25

The I&B sector, including print media, attracted Rs 5,586 crore in FDI equity inflows during the July–September 2025 quarter (Q2 FY26), reflecting steady overseas investor interest, as per DPIIT data.

e4m Staff Jan 5, 2026 11:28 AM

Universal Music Group, Excel Entertainment?blur=25

The deal is to be formally unveiled in Mumbai today, marking one of the most significant global music investments in an Indian production house

e4m Staff Jan 5, 2026 11:22 AM

TV?blur=25

Industry awaits clarity on capacity, slot disclosures and auction rules ahead of FY26 DD Free Dish bidding

Tasmayee Laha Roy Jan 5, 2026 10:56 AM

Shailesh Hegde appointed Business Head of Jai Maharashtra?blur=25

Hegde has over 25 years of experience working with large media companies like Indian Express, Zee Entertainment, Sony Pictures & ABP Network

e4m Staff Dec 5, 2025 8:47 AM

BBC?blur=25

In Odisha’s tribal heartland, unpredictable monsoons are wiping out indigenous crops and with them, centuries of farming knowledge and cultural memory.

e4m Staff Nov 20, 2025 1:58 PM

Javed Akhtar?blur=25

A 'unity of purpose' has been witnessed between Hindu and Muslim supremacists, who consider themselves the sole spokespersons of 'their community'.

e4m Desk & e4m Staff Nov 20, 2025 11:22 AM

OnePlus 15R, iPhone 17 launch?blur=25

The build-up started weeks before the launch event, with Apple-focused creators, analysts, and retailers driving an unusually high number of leaks and speculation threads

Tasmayee Laha Roy and Chehneet Kaur1 Nov 18, 2025 3:46 PM

piyush?blur=25

Farewell to the legend who found stories in every brand — from Asian Paints to Fevicol, Piyush Pandey was truly the heart of Indian advertising

e4m Desk Nov 14, 2025 10:14 AM

Advertising?blur=25

The question is no longer whether quirky ads attract attention, but whether they continue to drive lasting recall, brand engagement, and relevance beyond the initial impression

e4m Staff Nov 11, 2025 12:20 PM

Amazon Ads?blur=25

At the core of this offering is Creative Studio, Amazon’s integrated creative workspace

Abhishek Chanda Nov 11, 2025 11:59 AM

Test?blur=25

Pallavi Chopra of redBus explains why brands must go beyond language—tapping into regional culture, emotion, and everyday connection

e4m Desk Jul 1, 2025 3:24 PM

rediff?blur=25

This innovative project highlights the agency’s commitment to combining creativity with advanced technology, setting a new benchmark in AI-powered visual storytelling

Neeraj Singh & sunny Sainy Dec 24, 2024 11:01 AM