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Pallavi Chopra of redBus explains why brands must go beyond language—tapping into regional culture, emotion, and everyday connection
This innovative project highlights the agency’s commitment to combining creativity with advanced technology, setting a new benchmark in AI-powered visual storytelling
Neeraj Singh & sunny Sainy Dec 24, 2024 11:01 AM
Nipun Kaushal, Chief Marketing Officer, YES Bank, reflected on the institution's remarkable comeback journey and rebuilding customer trust
Neeraj Singh & sunny Sainy Nov 30, 2024 1:31 PM
IMPACT speaks to Varun Koorichh, VP of Marketing, Diageo India, as he shares his insights on McDowell’s entry into the white spirits market and the key role of continuity in building legacy brands
e4m Staff Nov 28, 2024 5:28 PM
Yamaha launches ‘The Call of the Blue’ 4.0 campaign for young riders. Vijay Kaul, GM - Marketing Strategy, Yamaha India, reflects on the brand’s journey in India
Sourav Majumdar has three decades of experience in financial journalism
e4m Staff Nov 14, 2024 8:49 AM
Manjit Cherian has over 20 years of experience in brand communication strategy
e4m Staff Sep 13, 2024 10:37 AM
Piyush Pandey was Executive Editor (Output); this was his third stint with the channel
e4m Staff Sep 7, 2024 11:19 AM
Ayushmann Khurrana has also booked 400% returns on his angel investment in the men's grooming company
In this role, Del Pozzo will lead Hershey's next phase of growth in the US with a portfolio of brands including Hershey's, Reese's and Jolly Rancher
In his new role, Hartell will lead US operations, client relationships, and new business for the agency
e4m Staff Sep 6, 2024 12:03 PM
Kedar Lele last held the position of ED - HUL, Head of Sales & Customer Development, South Asia
According to Sun TV Network’s annual report, the network’s income from subscription grew 5% whereas income from advertising and sale of broadcast slots declined by 1.89%
The event will feature keynote speeches, panel discussions, and networking opportunities, providing attendees with valuable insights and inspiration
The campaign with Sen will play out on her social media channels to attract maximum visibility
Manushi Chhillar will be the face of a series of marketing campaigns that showcase the portfolio of real estate projects at Geetanjali Homestate
Prior to this, Jaimit Doshi was with Aditya Birla Sun Life Insurance as Chief Technology, Digital and Marketing Officer
Over 100 million Indian students benefit from Samsung's largest multi-channel Back to Campus campaign
NATIVE CONTENT Sep 2, 2024 10:04 PM
The latest edition dives into the transformative Q-commerce sector, analysing its rapid growth, tech advancements and the challenges ahead
e4m Staff Sep 2, 2024 10:49 AM
Dr. Zaman, a distinguished Data Scientist and Machine Learning Engineer, has been an instrumental force in driving the company’s AI innovations and strategic advancements
In an industry starved for innovation, the Indian Socio-Economic Classification (ISEC) promises to revolutionize media measurement. Yet, it languishes in bureaucratic limbo
Kanchan Srivastava Sep 2, 2024 8:42 AM
The Man Company is owned by Helios Lifestyle Pvt Ltd is already a subsidiary of Emami Ltd, where Emami currently holds 50.40% stake
e4m Staff Aug 31, 2024 10:05 AM
Speaking at Reliance Industries AGM, Mukesh Ambani said the new entity will combine content creation with digital streaming to cater to every consumer's taste
e4m Staff Aug 29, 2024 3:26 PM
Mimi Deb has over 25 years of experience in the media and communications industry and will also head Madison Media’s Delhi branch
e4m Staff Aug 28, 2024 9:05 AM
Ashwini Vaishnaw, Minister for Information & Broadcasting, was also present in the meeting
e4m Staff Aug 27, 2024 7:47 PM
'We are thrilled to present this plant-based food innovation,' said Virat Kohli about the association
e4m Staff Aug 27, 2024 2:14 PM
Prior to this, Eva Barrett was with Ingenia Communities Group as Chief Customer Officer
e4m Desk Aug 27, 2024 12:30 PM
Dr. Anil Singh has been in broadcast journalism for more than 2 decades
e4m Staff Aug 26, 2024 10:22 AM
The CCI might require the sale of some cricketing rights as a condition for approving the $8.5 billion media merger, experts from legal fraternity told e4m
Aditi Gupta Aug 26, 2024 8:47 AM
The advisory committee will focus on several key areas, including the strategic expansion of market development, leveraging artificial intelligence and advanced technologies
e4m Staff Aug 23, 2024 6:21 PM
This is TV Today Network's first venture into the FAST sector in India
e4m Staff Aug 23, 2024 11:22 AM
MRUC India is currently working on to finalise the survey methodology and cost-sharing formula for publishers
Kanchan Srivastava Aug 23, 2024 8:30 AM
The summit brought together over 300 delegates, including top government officials, policymakers, entrepreneurs, and business leaders, for a series of 14 insightful sessions
e4m Staff Aug 22, 2024 2:47 PM
At $242 bn in 2024, social media is the largest single advertising channel, as per the study
e4m Staff Aug 22, 2024 1:56 PM
Before joining Swiss Beauty, Vidushi served as Vice President of Marketing at Mamaearth
e4m Staff Aug 22, 2024 12:04 PM
The report by Havas CX India lists three defining elements of customer experience that drive satisfaction
e4m Staff Aug 22, 2024 9:04 AM
Swati Bhattacharya was previously the Creative Chairperson of FCB India
Neeta Nair Aug 21, 2024 6:43 PM
BW Businessworld focuses on the critical role of chartered accountants (CAs) and financial leaders in propelling India towards its ambitious goal of becoming a $10 trillion economy
e4m Staff Aug 20, 2024 12:10 PM
In light of the anti-trust lawsuit against Alphabet, industry insiders say that the extensive integration of Google's tools in the digital ad workflow leaves little hope for a competitive environment
Shantanu David Aug 20, 2024 8:53 AM
Prior to becoming a prominent commentator on India's tech space, Parthasarathy served DRDO for over 20 years as a defence scientist on various projects, including the Indian Missile Programme
e4m Desk Aug 19, 2024 10:48 AM
Among the less drastic measures being considered are including mandated data sharing with competitors and putting in place safeguards against unfair AI advantages
e4m Staff Aug 16, 2024 8:46 AM
