viral-campaigns

Go viral or go home? Why brands need to rethink their approach

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Industry experts warn against advertisers losing sight of their purpose in their quest for virality

Tanzila Shaikh Mar 24, 2023 9:12 AM

Culture round-up: Celeb weddings and controversies rule the internet in November

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Starcom’s monthly report on what’s trending on the web highlights the most viral moments and ads of the month gone by

Mansi Sharma Dec 11, 2021 8:33 AM

Zee TV mounts viral social media campaigns for Meet and Rishton Ka Manjha

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The campaigns aimed to spark off discussions on conservative and problematic views on gender roles and to spread positivity for those in need

exchange4media Staff Aug 23, 2021 12:35 PM

How consistency has taken the centre stage in brand communications

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While the pandemic has managed to change the way brands communicate, experts weigh on the importance of maintaining consistency in a brand’s messaging across channels

Nafisa Shaheen Oct 30, 2020 8:48 AM

40% of our revenues come from IPs like OK Tested & Unscripted: Rishi Pratim Mukherjee

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Rishi Pratim Mukherjee, Co-founder & COO at ScoopWhoop Media, says data enables them to figure out what topics are trending on the search and social media

Nafisa Shaheen Oct 13, 2020 9:14 AM

The #GoViralToStopTheVirus campaign reaches 61 countries around the world

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The campaign comprises positive viral creatives from almost 19 agencies like Ogilvy & Mather, Wunderman Thompson, Publicis, 82.5 Communications, R K Swamy BBDO, Rediffusion Y&R, and SOS Ideas

exchange4media Staff Jul 24, 2020 5:16 PM

I wish the brain drain from advertising was lesser: Keegan Pinto, FCB Ulka

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Pinto, the National Creative Director of FCB Ulka, spoke to exchange4media about crafting the acclaimed ad on sanitation workers for Tata Trusts and more

exchange4media Staff May 8, 2020 8:28 AM