Go viral or go home? Why brands need to rethink their approach
Industry experts warn against advertisers losing sight of their purpose in their quest for virality
viral-campaigns
Culture round-up: Celeb weddings and controversies rule the internet in November
Starcom’s monthly report on what’s trending on the web highlights the most viral moments and ads of the month gone by
Zee TV mounts viral social media campaigns for Meet and Rishton Ka Manjha
The campaigns aimed to spark off discussions on conservative and problematic views on gender roles and to spread positivity for those in need
How consistency has taken the centre stage in brand communications
While the pandemic has managed to change the way brands communicate, experts weigh on the importance of maintaining consistency in a brand’s messaging across channels
40% of our revenues come from IPs like OK Tested & Unscripted: Rishi Pratim Mukherjee
Rishi Pratim Mukherjee, Co-founder & COO at ScoopWhoop Media, says data enables them to figure out what topics are trending on the search and social media
The #GoViralToStopTheVirus campaign reaches 61 countries around the world
The campaign comprises positive viral creatives from almost 19 agencies like Ogilvy & Mather, Wunderman Thompson, Publicis, 82.5 Communications, R K Swamy BBDO, Rediffusion Y&R, and SOS Ideas
I wish the brain drain from advertising was lesser: Keegan Pinto, FCB Ulka
Pinto, the National Creative Director of FCB Ulka, spoke to exchange4media about crafting the acclaimed ad on sanitation workers for Tata Trusts and more