As per the streaming platform, the number of video viewers for the first weekend is more than what was recorded across the entire last season of TATA IPL on digital
The Marketing Director of Bacardi India shares more on how the brand navigates the surrogate advertising space, the challenges of the Indian market and what drives the brand’s growth
Sameeksha Uniyal, Senior Brand Manager, Brand BACARDÍ, India & South-east Asia, discusses the journey of NH7 Weekender along with their new marketing strategies
Gunjan Arya, CEO of OML India, talks about bringing their most successful on-ground event, Bacardi NH7 Weekender to stuck at home consumers with the #HappyAtHome edition
HT CMO Rajan Bhalla also revealed that the organisation is planning a different format to present the same content to its readers as the coronavirus crisis forces employees to work from home
Anmol Gill, Head of Customer Marketing, Bacardi gives us insights into the brand's consumer connect initiative held globally on Founder’s Day every year