At Rs 24 crore, Zee Anmol Cinema buys the most expensive movie genre Free Dish slot ever
Three slots in Bucket B also sold on Day 3
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Did the Big Four's ad revenue surpass pre-NTO levels?
FICCI EY Report 2021 estimates that the channels would have generated Rs 300- Rs 400 crore of incremental ad revenues in 2020 and will likely grow to Rs 1000 crore in 2021
DD Free Dish auction: Q India, Star Utsav, Rishtey, Azaad, Zee Anmol win slots
The five-day e-auction will be conducted in multiple rounds starting with genres with highest reserve price
Uri, Commando 2 among Zee Anmol Cinema's Independence Day lineup
The channel has curated a day-long patriotic movie festival, which also includes Pukar and the channel premiere of 'Surya The Soldier'
With the big four of FTA getting more eyeballs, are advertisers too making a comeback?
Industry experts say the ad rates these channels are commanding are lower than the period before the pull-out but there is likely to be a competitive price hike in 4 to 6 weeks
ZEE enters FTA category with Zee Anmol & Zee Anmol Cinema
While Zee Anmol will have shows catering to the female audience, Zee Anmol Cinema will offer family entertainer movies
Return of channels to DD Free Dish will bring fair play in market: Experts
Media experts believe move will lead to supply consolidation, compared to the current highly fragmented situation