Cheil expands client list with Walt Disney Company & L’Oreal Paris wins
For L’Oreal Paris Casting Crème Gloss, Cheil will be creating unique social and shopper experiences. The agency will also be working across Disney brands
Cheil Worldwide SW Asia has added two new business wins to its kitty – The Walt Disney Company and L’Oreal Paris Casting Crème Gloss.
For L’Oreal Paris Casting Crème Gloss, Cheil will be creating unique social and shopper experiences around the L’Oreal My Girls Go Glam with Sonam campaign. As regards The Walt Disney Company, Cheil will be working across Disney brands, including Disney Marvel, Disney Fashion Stations/Stores, Planes and the Disney Princess Academy.
Confirming the wins, Hari Krishnan, COO Cheil Worldwide SW Asia said, “These wins are testimony to Cheil’s integrated expertise. The challenge is to leverage all available brand touchpoints and convert ‘brand lovers’ into ‘brand buyers’. Our approach is clearly positioned around engaging, interacting, understanding and delivering to the consumer. We believe that brands gain greater traction and loyalty from engagement and not just advertising.”
Commenting on the wins, John Koo, Managing Director, Cheil Worldwide SW Asia said, “This a great start to 2013. Cheil has tremendous experience consumer and shopper engagement and I am delighted that we will be seen in a new avatar.”
