99acres campaign talks of how everyone’s a property expert

Property portal 99acres.com has rolled out its new advertising campaign featuring a series of brand films under the hashtag #HarKoiExpert. The ad films revolving around the brand’s proposition of helping consumers make the right property decision with its ‘Insights’ offering. 

As part of 360 campaign, the ad films have been rolled out on TV, CTV, OTT and YouTube across GEC, News, Sports. The campaign has also been launched in vernacular with a strong push on regional media and content marketing leg across brand’s social handles.

The campaign has been conceptualized by Rediffusion. 

The brand will be rolling out a series of films around ‘Insights’ throughout the year.

Speaking on the same, Sumeet Singh, Chief Marketing Officer, Info Edge, said, “At 99acres.com, our constant endeavor has been to help consumers make the right property decision. Through the campaign #HarKoiExpert, we want to establish 99acres.com as the go-to destination for property search and research be it transaction prices, resident reviews, locality insights etc. We wish to help consumers make an informed decision and become property experts with all the essential information in one place.”

Pramod Sharma – National Creative Director, Rediffusion Brand Solutions said, " The real estate category is very cluttered and 99acres.com has some really unique offering that empowers buyers and sellers both. Right from Ratings and Reviews, Price trends, Locality insights to Property Transaction Prices. The client brief was very clear to begin with. We wanted to keep the communication simple yet creative.  In today's world, the attention spans are short so messaging has to be crisp and bang on. Our campaign #HarKoiExpert does that effectively.”