insights
At the tenth edition of the conference, Mayank Bathwal will engage in a fireside chat with Dr Annurag Batra, Chairman & Editor-in-Chief, BW Businessworld & e4m Group
e4m Staff Jul 15, 2026 4:39 PM
Prior to her promotion, Himika Gupta held the role of Senior Brand Manager at the bank
e4m Staff Jul 13, 2026 4:53 PM
Ajay Kakar, Chairperson of the Abby Awards 2026, spoke to e4m about why agencies must reinvent themselves, embrace integration, and stay ahead of AI-led changes
As brands invest in creator-led discovery, industry executives say the focus is shifting from viral moments to sustained engagement, with visibility & repeated exposure reshaping marketing strategies
e4m Staff Jul 1, 2026 12:44 PM
Liz Taylor, Global Chief Creative Officer, Ogilvy, and Kainaz Karmakar, CCO, Ogilvy India, reflect on Ogilvy’s Cannes year and how innovation, craft and culture shape winning ideas globally
e4m Staff Jun 30, 2026 5:19 PM
For decades, Indian agencies have operated under a default setting: If it doesn’t impact millions, it isn’t Cannes worthy. Can we try commercial brand solutions and not bank on social macro-problems?
e4m Staff Jun 30, 2026 5:17 PM
At Cannes Lions 2026, PrismaIQ’s Carol Castillo-Frucher says marketers need cultural intelligence, human judgment and better data to use AI effectively.
e4m Staff Jun 23, 2026 1:53 PM
At the Pitch CMO Summit 2026, PepsiCo India Foods CMO Saakshi Verma Menon unpacked why India's snacking market rewards only those who think local first
e4m Staff Jun 18, 2026 11:12 AM
AI agents are reshaping marketing, but industry leaders say autonomy depends on data maturity, governance, customer context and human oversight.
e4m Staff Jun 18, 2026 9:08 AM
The conference will be followed by the 17th edition of e4m News Broadcasting Awards (ENBA) awards
e4m Staff Jun 17, 2026 2:56 PM
For decades, advertising targeted people as decision-makers. With AI agents entering the purchase journey, marketers may now need to influence systems as much as consumers
e4m Staff Jun 17, 2026 2:47 PM
AI agents are reshaping marketing, but industry leaders say autonomy depends on data maturity, governance, customer context and human oversight.
e4m Staff Jun 17, 2026 2:30 PM
The conference will witness marketers from brands such as ITC, HDFC Bank, Bisleri International, JSW Paints, Raymond Lifestyle, Kellanova, Bajaj General Insurance, and several others
e4m Staff Jun 17, 2026 1:28 PM
The campaign highlights the ‘Insights’ feature that helps users make an informed property decision
exchange4media Staff Feb 11, 2023 8:47 AM
Leung takes over from Wayne Levings who will now focus on his role as Kantar CCO
exchange4media Staff Jan 11, 2023 11:42 AM
Kumar’s last role was at Kantar India where he was a Geo Lead for consumer division in North zone
exchange4media Staff Sep 7, 2022 10:41 AM
Quora’s Category Insights eBook gives marketers a glimpse into the platform's 300,000+ trending topics and a wealth of data points across 6 industries and their active users
exchange4media Staff Jan 28, 2022 2:23 PM
The collaboration will combine L2's voter insights with Comscore's patent-pending Predictive Audiences methodology
exchange4media Staff Jan 14, 2022 1:16 PM
Led by Shalini Sinha, it will focus on leveraging consumer behaviour and tech to bolster brand transformation
exchange4media Staff Aug 4, 2021 8:26 AM
The suite comprises three offerings -- ConsumeriQ, CreativeiQ and ContentiQ, each designed to help brands gain a better understanding of consumers
exchange4media Staff Jul 21, 2021 10:04 AM
The Market Research Society of India is hosting 8 sessions at IMRD21, for the great work done by the community, as part of ESOMAR IMRD21 ‘Building a better future, through Insights’
exchange4media Staff May 5, 2021 3:13 PM
The dedicated unit will be specialising in consumer understanding, consumer behaviour and trend spotting that can lead to brand solutions
exchange4media Staff May 5, 2021 8:18 AM
For gaming and entertainment, the number of transactions made at night increased by 34% while the number of transactions made during the day decreased by 11% in 2020 vs. 2019
exchange4media Staff Apr 20, 2021 2:05 PM
The panellists discussed how cooking and eating habits of consumers during the COVID times have impacted the food industry
exchange4media Staff Nov 5, 2020 8:32 AM
Guest Column: Navin Shenoy, Head of Marketing - Youth, Music & English Entertainment, Viacom18, lists key insights from the MTV Insights Studio study that are relevant to every youth marketer now
Navin Shenoy Aug 13, 2020 8:55 AM
According to Google's 'What is India searching for: Insights for Brands Report', people are using their time going digital to binge-watch, read, learn & seek new ideas during the lockdown
exchange4media Staff May 2, 2020 10:01 AM
The trends also revealed that for 22% of Indians, plastic wastage is the top concern environmentally – significantly higher than the global average of 15%
exchange4media Staff Feb 12, 2020 12:22 PM
Titled MTV Mera Bharat Amazeballs, the study focuses on the changing mindsets of Indian youth who aim to make India great again
exchange4media Staff Jan 27, 2020 4:20 PM