A23 unveils poker app with campaign featuring Shah Rukh Khan

A23 (Head Digital Works) has announced the launch of its A23 Poker application with a new brand campaign featuring brand ambassador Shah Rukh Khan.

Shah Rukh Khan is seen using his great Poker skills to get himself out of a tight spot in the new brand film for A23 Poker. The screenplay and dialogues consciously uses phrases and terminology like raise, all in and more in the ad to highlight the product offerings and appeal to all poker enthusiasts. With this campaign, A23 aims to captivate all online real-money gamers in the country with a focus on Indian poker players. Parallelly, carrying forward its long-running messaging around safe and mindful behavior while gaming online, the brand launched the 4th edition of its ‘Responsible Gaming’ film.

Commenting about the new campaign, Shah Rukh Khan said, “A23 is one of the most significant names when it comes to skilled-based online gaming in our country. After becoming one of the leading online rummy platforms, they have now leveraged experiences and insights to create an exciting new product, A23 Poker. I am confident that the new app will appeal to every poker fan in the country and has something unique to offer.”

Gunnidhi Singh Sareen, VP- Marketing, Head Digital Works said, “The new campaign for A23 Poker is a testament to our commitment to deliver a high-quality product for our users. The launch film illustrates our brand ambassador in an action packed sequence while capturing the essence of the new product. This is the first instance for A23 to come up with a long running ad film (90 sec) and I am eager to witness how it is received by our audience. These ads are sure to create a positive stir amongst poker enthusiasts in the country. We also released a new ‘responsible gaming’ film to educate users about healthy and safe ways to game online.”