Aer Media Group launches Fluttr
Fluttr will connect branded content to commerce, making influencer content an end-of-the-funnel activity
Aer Media Group has launched Fluttr, a technology platform for the influencer marketing industry.
Fluttr is a highly automated and data-driven system that will solve for two key constraints of influencer marketing - budgets and ROI. It will connect branded content to commerce, making influencer content an end-of-the-funnel activity in addition to its current role in creating awareness and consideration.
Atin Sharma, Founder & Ceo says, "Our vision is to create the largest creator economy ecosystem in India and Fluttr is our newest initiative in that direction. Our unique blend of marketing and technology expertise position us for market leadership as we witness this unprecedented boom in influencer marketing and the creator economy."
Pooja Doshi Sharma, Co-founder says, "Our clients remain central to how we think of innovation and scale. It is through working with them have we seen a real need for a product like Fluttr. Our growth has always come from focusing on solving the real issues faced by our clients."
Vinay Anand, Co-founder says, "We are built around the creators and influencers. With Fluttr, we aim to work with and empower not just the top-of-the-funnel creators but have a lot of focus on the macro and nano influencers. We believe that's how we can drive the growth of this ecosystem from the grassroots."
