Air India flies high, Licious unites old foes: Best ads of the fortnight
Our pick of the most creative ads between August 1 and 15
The first fortnight of August saw some great ads that not only inspired but also tickled our funny bones. Here is our round-up of some of the best ads between August 1 and 15.
Air India
India's flag carrier Air India was all over the news last week after it refreshed its brand identity with new logo and livery. The airline company also brought out an uplifting film 'Talisman' to launch the new brand identity. "The iconic jharoka that was a part of Air India aircraft windows, has been reimagined as a golden talisman symbolizing a ‘Window of Possibilities’. And the story is based on a little girl’s discovery of this magical talisman that acts as a portal to the future – showing boundless possibilities," read the company press release.
Canon
Imaging solutions brand Canon has aligned itself with the biggest rival of the camera -- the smartphone. The new ad campaign throws a sympathetic light on the overburned phone camera which already has a lot to do. ‘Some Things are Best Left to Canon’ urges users to let their phones do the jobs and let Canon take care of clicking pictures.
CRED
Few things in the world can match the smouldering charm of Zeenat Aman. The veteran actress has recently upped her social media game and joined hands with CRED, known for its quirky nostalgia-based ads, for the brand's new ad. The ad has been conceptualised in-house.
Prega News
Reminiscent of Cadbury AI ad campaign with Shah Rukh Khan which won many accolades, Prega News' new campaign is also an AI-powered initiative to thank pharmacists and boost their businesses. Anushka Sharma headlines the campaign, giving a shout-out to local pharmaceuticals. The campaign executes localized YouTube video ads for pharmacies by using their PIN code to ensure that customers were directed to the nearest shop to purchase Prega News.
Licious
Any fast food lover worth his or her salt would appreciate Licious' latest ad campaign featuring -- the Clown, the King and the Colonel. While it's not overtly mentioned, it's clear that the three represent rivals McDonald's, Burger King and KFC. The ad film from the meat delivery brand showcases how these sworn brand enemies unite for one common cause -- a love for quality meat.
