Airtel launches ‘Bachat Ki Khunn Khunn’ campaign for its prepaid users
The new TVC, a creative execution based on the premise of ‘sound of savings’, has been conceptualized by Taproot
Bharti Airtel has now launched a new campaign announcing the season of savings for Airtel prepaid users. As part of this, customers will now be able to avail a host of value-for-money offers by simply shaking the ‘My Airtel’ application window on their mobile phones – an all new feature aimed at giving customers a quick and fun way of availing the best recharge deals on Airtel prepaid. The new TVC is a creative execution based on the premise of ‘sound of savings’.
The television commercial features a montage of people from all walks of life who are shown shaking their phone and celebrating. Young and spirited in its tonality, the film is also supported by a catchy new jingle that has been composed by Sameer-ud-din, a prominent music composer in the ad-film industry. The film delivers a simple message in a joyful and interesting manner. The overall proposition ---- ‘Bachat ki khunn khunn’ or the sound of savings is what you will hear if you are a My Airtel app subscriber.
The campaign has been conceptualized by Taproot India. The TVC will also be accompanied by digital, outdoor, radio, retail POS and print.
You can watch the ad here:
Credits
Client- Bharti Airtel
Agency- Taproot Dentsu
CEO- Umesh Shrikhande
CCOs- Agnello Dias/ Santosh Padhi
Writers- Agnello Dias/ Apoorva Jain
Account Management- Gargi Vegiraju/ Alekhya Marada
Production House- Good Morning Films
Director- Shashanka Chaturvedi
Producer- Robin Dcruz
Music- Sameeruddin
Cinematographer- Jason West
