Titus Upputuru launches own company
The Titus Upputuru Company will be creating content for brands and audiences across platforms
taproot
Urban Company unveils new campaign with Yami Gautam
The campaign is conceptualized and executed by Taproot Dentsu
Ayushmann Khurrana ‘saves the day’ in Cipla Health campaign
The campaign has been conceived by Taproot Dentsu
Eureka Forbes launches new campaign with Madhuri Dixit
The Aquaguard campaign has been creatively planned by Taproot Dentsu
Ayesha Ghosh and Titus Upputuru quit Taproot dentsu
Ayesha Ghosh was the CEO at Taproot Dentsu and Upputuru was the National Creative Director
Taproot Dentsu wins creative mandate for BIBA
The account will be serviced from the agency's Gurgaon office
Aalap Desai to lead Taproot Dentsu & Isobar India as CCO
Desai will report to Ajay Gahlaut, Group Chief Creative Officer India, dentsu Creative India
Taproot Dentsu's campaign for Urban Company highlights new AC servicing techniques
The campaign shows a unique ‘foam jet technology’ that cleans ACs two times better than the regular servicing
Ranveer Singh takes prehistoric avatar in Set Wet’s new ad
The campaign is conceptualized by Taproot Dentsu
Santosh Padhi joins Wieden+Kennedy as Chief Creative Officer for India
The independent agency will now expand into Mumbai
Taproot Dentsu curates campaign for men’s ethnic wear brand Tasva
The campaign ‘Sada Mast Raho' for the brand by Tarun Tahiliani & Aditya Birla Group challenges the social code of conduct prescribed for the groom at the wedding
Take a peek into new year resolutions of creative powerhouses of Indian adland
The industry discusses their personal & professional goals, and things they would like to learn and unlearn in 2022
Taproot Dentsu’s ECD Neeraj Kanitkar joins DDB Mudra
Kanitkar will be DDB Mudra’s Executive Creative Director
Is merging of agencies behind the exits at dentsu?
exchange4media speaks to insiders at dentsu on the dissent brewing at the network on account of doing away with popular agency brand names for the sake of consolidation
Taproot Dentsu's Santosh Padhi quits
He is reportedly currently serving the notice period and will move out of the agency network in September
Dentsu exits have ad biz glued for clues
Be it exits, elevations, restructurings or appointments, the agency has been in news consistently since the beginning of the pandemic
Agnello Dias exits Dentsu as Consultant
In June, Dias stepped down from his role as Co-founder and CCO of Taproot Dentsu and continued his association with the agency as a consultant for key brands only
Honda teases new campaign for Amaze
The full-fledged campaign by Taproot Dentsu will go live with the launch of the car on August 18, 2021
Anand Murty joins DDB Mudra as Strategy Head
He joins from Taproot Dentsu
Urban Company’s latest campaign talks about the surprise it delivers
The campaign has been created by Taproot Dentsu
Better than maids, says Urban Company's new spot about their bathroom cleaning service
The campaign by Taproot Dentsu comprises two films
'Good case studies, faith in one’s work are key ingredients of success recipe at Cannes'
In a recent virtual discussion at e4m, an august panel deliberated on 'The Winning Recipe for Cannes Lions'
Cannes 2021: 8 shortlists for India on Day 2
Shortlists for Craft & Entertainment announced
What's the winning recipe for Cannes Lions? Panel to discuss today
Kainaz Karmakar, Harshad Rajadhyaksha, Josy Paul, Ramanuj Shastry, Santosh Padhi, Rajdeepak Das and Senthil Kumar will deliberate on cracking the Cannes code
Taproot Dentsu restructures leadership team, introduces 4 new roles in creative team
Ayesha Ghosh, Shashank Lanjekar, Pearl Vas, Neeraj Kanitkar, Yogesh Rijhwani, Abhishek Deshwal, Purva Ummat, Titus Upputuru, Abhinav Kaushik, Agnello Dias, Santosh Padhi, are ready for the next step
Industry watchers on introduction of new Creative Business Transformation Lions at Cannes
As the transformation has been the key driver for all businesses in India in recent years, this category has come at the right time, opined experts
Taproot Dentsu wins creative mandate of Lenovo
The account will be serviced from the agency's Mumbai office
How the pandemic could affect India’s participation at Cannes Lions
Industry watchers assert that the volume of entries sent by Indian agencies are likely to see a decline due to the reduced quantum of work owing to the pandemic
Airtel’s new brand campaign reinforces India’s preference for network quality
As per TRAI, 2 in every 3 new mobile customers in India chose Airtel during September 2020 – February 2021
Airtel’s new brand campaign reinforces India’s preference for network quality
As per TRAI, 2 in every 3 new mobile customers in India chose Airtel during September 2020 – February 2021
Airtel’s new brand campaign reinforces India’s preference for network quality
As per TRAI, 2 in every 3 new mobile customers in India chose Airtel during September 2020 – February 2021
'I will be looking for big ideas & fresh human insights in Cannes 2021 entries'
Santosh Padhi, Co-founder & Chief Creative Officer, Taproot Dentsu, opens up about judging the Lions virtually, his best memories from the in-person festival, and more
Honda Cars celebrates motherhood with a fresh perspective in latest campaign
The campaign is created by Taproot Dentsu
What's keeping brands from Ramadan?
Industry watchers talk about the factors that hinder brands from connecting with the consumers in the Holy Month
Shell Lubricants salutes the work ethics of mechanics in new campaign
Conceptualised by Taproot Dentsu India, the campaign depicts three individual heroic stories that show the passion and perseverance of Shell Ustaads from across India
Facebook marks anniversary of 'More Together' campaign with new TVC
The 360-degree campaign has been conceptualized and executed by Taproot Dentsu and Dentsu Webchutney
More diversity, less gender stereotyping in ads: What women leaders from adland want
Leading ladies from Indian adland shared that the biggest task for this generation of creators and marketers is to abolish gender roles
United Colors of Benetton urges Indians to stand united in trying times
The new brand film has been crafted by Taproot Dentsu for Republic Day
Recovery plan for 2021
Guest Column: Umesh Shrikhande, CEO, Taproot Dentsu, explains why many businesses are finding it important to review their business models so as to make them less vulnerable, more resilient & flexible
In latest digital campaign, OkCupid asks what ‘Love Is’
Conceptualized by Taproot Dentsu, the campaign features four short films
Johnnie Walker & Taproot Dentsu launch brand campaign
#WalkInWithJohnnie aims to inspire consumers to responsibly return to their favourite bars
Facebook unveils short film to celebrate the spirit of Diwali
Facebook has collaborated with Taproot Dentsu and ad filmmaker Amit Sharma for the film
Taproot dentsu & iDiva put the spotlight on the dilemma of reporting abuse
The digital film titled ‘Nip in the Bud' has been launched to mark the anniversary of the #MeToo movement
IPL ad universe: Covid puts creative talent to test
Amidst chatter about the dip in quality of IPL ads this year, the agency world elaborates on how it is navigating through a longer pre-production phase, internet connectivity issues & other hurdles
Facebook launches next phase of 'More Together' campaign
The core campaign has been conceptualized and executed by Taproot Dentsu
Facebook launches next phase of consumer marketing campaign for India
The core campaign has been conceptualised and executed by Taproot Dentsu
We should be cognizant as communicators: Pallavi Chakravarti, Taproot Dentsu
In today's e4m Creative Zone, Chakravarti, Executive Creative Director, Taproot Dentsu, shares ad production hacks during the lockdown and how remote shooting has made casting more diverse
IMPACT Creative Talks: 'Brand life is much longer than a one-off stunt'
On the panel were Prahlad Kakkar, Manish Bhatt, Santosh Padhi and Sambit Mohanty
Taproot Dentsu & Free Press Journal break 'longest-running print campaign' record
The COVID-19 campaign with 58 creatives ran back-to-back from April 4 to MAy 31
The emergence of essential consumerism in the times of COVID-19
Guest Column: If there is one word that symbolises these current times, it is ‘essential’, observes Titus Upputuru, National Creative Director, Dentsu One and Creative Head, Taproot Dentsu, Gurugram