Amazon Prime unveils 2nd installment of brand campaign

Amazon Prime has captured the spirit of "#SachMeinTooMuch" in its new campaign.

Continuing with this thought Amazon Prime has returned with the second instalment of the successful campaign.

#SachMeinTooMuch is a television and digital commercial that showcases slice-of-life situations.

The campaign captures relatable scenarios to create an aspiration around Prime membership for new customers as well as highlights the benefits for existing customers.

The two TVCs showcase the benefits of speed, savings and blockbuster entertainment.

Commenting on the campaign launch, Pragya Sharma, Director – Growth and Consumer Marketing, Amazon India said, “We operate in a highly dynamic consumer landscape, which required us to be agile to be relevant and continuously improve and innovate, working backwards from the ever-evolving consumers' needs. The second leg of our #SachMeinTooMuch campaign aims to accelerate awareness by reiterating the value our Prime customers will benefit from, through the unique offerings the Prime Membership Program has to offer."

Also speaking on this campaign, Media Monks - the creative partners who helped bring alive #SachMeinTooMuch said, “Media Monks India continues its partnership with, Amazon Prime's new campaign this year again by brilliantly infusing the thought of ‘Sach mein too much' into everyday life situations with subtle witty cues between two couples, showcasing the abundance of benefits that make Prime an indispensable choice. The beauty of these campaigns have always to see the Prime mascots that personify the different benefits interact with the humans and be a part of our everyday life. This again has been crafted by the experts at the Media Monks animation and the VFX team making it an enjoyable campaign.”