Best ads of the fortnight: Bail Kolhu tackles tall promises, Brooke Bond brews trust

Good ads are like captivating stories: they keep you engaged, entertain you and leave behind a message that you will remember for a long time. We've been fortunate enough to witness some such good ads this fortnight that impressed us with their interesting narration, clever execution and brilliant messaging.

Last fortnight, Air India, EMotorad, Fevikwik, Pulse, Scrub Daddy and Rungta Steele clinched their rightful place in our Best Ads list. This week, the honour goes to Bail Kolhu, Blue Star, Brooke Bond Red Label, TVS Motor and Homelane.

These are exchange4media's picks of the most creative commercials between March 1 and 15. They have been listed alphabetically.

Bail Kolhu


The oil brand has always churned out great ads that, while served with a generous side of humour, have a strong social message in them. With election season around the corner, Bail Kolhu has appealed to people's civic sense with #ChunoSahi campaign conceptualised by Leads Brand Connect. The ads urge viewers to reflect on the practical implications of grand promises made by dubious politicians when basic needs are not being met.

Blue Star


With Virat Kohli as its face, Blue Star unveiled its summer campaign for the AC line. The campaigns conceptualised by FCB Interface features Kohli in three situations, having to deal with the personifications of the terrible summer 'Heat Woman','Bhayankar Garmi', and 'Heat Man. The ads are quick, impactful and humourous: three things we love in a commercial.

Brooke Bond Red Label


Brooke Bond ads always tends to hit an emotional chord with its viewers with its poignant messaging with humanity at its heart. Even this time around, the tea brand didn't disappoint us with its #SwadApnepanKa campaign by Ogilvy India. The ad explores the concept of "stranger danger" in public transport, where one often judges a person by how he or she looks. The ad becomes a lesson in faith through a visually-impaired person, who chooses to trust a stranger in the train when he offers a cup of hot Brooke Bond Red Label tea.

TVS Motor


As part of its #TVSRide4Safety initiative, the two-wheeler manufacturer wanted to bring parents' attention towards the safety of their children. Despite the government regulations, the incidences of children riders riding without helmets are higher. While parents often go to great lengths to keep their kids safe, it's jarring as to why so many of them don't secure their children with helmets. The ad by MullenLowe Lintas Group equates this blind spot in child safety to other more obvious instances of child endangerment. While creative, the ad is also hard-hitting for parents.

Homelane




Talented's campaign for tech-enabled home interiors brand Homelane is described by as "most unglamorous home decor ad yet." The two-film campaign aims to redefine traditional home decor advertising by taking a commonplace metaphor very literally. The ads are relatable for any homeowner who is often subjected to 'Sar khana' and ‘Topi Pehnana’ by the contractors who take them for a ride.