Big Bang Awards 2014: Major wins for Maxus, Saatchi & Saatchi Focus Network
Maxus took home the awards for Media, Digital, and Social Media Agencies of the Year. Saatchi & Saatchi Focus Network was named Creative Agency of the Year. Infosys was adjudged Client of the Year, winning across several categories
Winners of Big Bang Awards 2014 for excellence in communication and media, organised by the Ad Club Bangalore, were felicitated at a ceremony held at The Ritz Carlton, Bangalore on Friday, September 19.
A total of 956 entries were received across 75 categories from 64 creative, media, digital, social media, mobile, healthcare and PR agencies. Apart from these, clients and young professionals also took part for the coveted heads.
Maxus was the biggest winner of the night, taking home the awards for Media, Digital, and Social Media Agencies of the Year.
Saatchi & Saatchi Focus Network was named Creative Agency of the Year. Saatchi & Saatchi Health & Wellness was declared Healthcare Agency of the Year. Aim High Consulting was adjudged PR Agency of the Year. Infosys was named Client of the Year winning across several categories.
Prakash of Aim High Consulting was declared Young Achiever of the Year.
Commenting on this year’s edition of the awards, Malavika Harita, President, Advertising Club Bangalore said, “The Big Bang was a great success with close to 1,000 entries across all categories. We had a lot of participation from young agencies who had some nice work. This year, there were fewer awards and the criteria for winning was a lot tougher across categories. A lot of categories were not awarded by judges, who were based pan India and from APAC. Big Bang is evolving truly into a national event.”
The event also saw the release of Pavan Padaki’s book, ‘Brand Vinci’, which features the various facets of branding.
Following is the complete list of award winners of Big Bang Awards 2014:
| WINNERS | |||
| S.No. | Agency | Brand | Rank |
| 1. Single Press Ad - English | |||
| Stark Communications | Stark Communication | BRONZE | |
| Stark Communications | StylePlus | SILVER | |
| Stark Communications | StylePlus | GOLD | |
| 2. Single Press Ad - Language | |||
| Maitri Advertising Works Pvt. Ltd. | Mathrubhumi News.in | BRONZE | |
| 3. Single Press Ad (B2B) | |||
| Turrino Advertising Pvt. Ltd. | Amloz Inframart | BRONZE | |
| 4. Unpublished Press Ad Campaign | |||
| Geek Creative Agency | One Mg Road Mall | BRONZE | |
| brand-comm | SAVE THE TIGER | SILVER | |
| Saatchi & Saatchi Focus Network | Infosys Finacle | GOLD | |
| 5. TVC — English (Product/Service) | |||
| Stark Communications | Kerala Tourism | BRONZE | |
| Innocean Worldwide India | Spare Parts | SILVER | |
| Titan Company Ltd | Fastrack - Watches and accessories | GOLD | |
| 6. TVC — Language (Product /Service) | |||
| Turrino Advertising Pvt. Ltd. | Bhima Jewellers | BRONZE | |
| Stark Communications | Asianet News | SILVER | |
| Maitri Advertising Works Pvt. Ltd. | VASAN EYE CARE | GOLD | |
| 7. Promotional Spot for TV Programs | |||
| Asianet News Network Pvt Ltd | Special Program | BRONZE | |
| Asianet News Network Pvt Ltd | Special program | SILVER | |
| 8. Corporate Film/Audio Visual | |||
| Moved Production | RESIL | SILVER | |
| Saatchi & Saatchi Focus Network | CSS Corp | GOLD | |
| 9. Radio Spot — English (Product /Service) | |||
| Pentagon Communications Private Limited | BigBasket | BRONZE | |
| People Design and Communications India Pvt Ltd | MIMS Crescenta | SILVER | |
| People Design and Communications India Pvt Ltd | MIMS Crescenta | GOLD | |
| 10. Radio Spot — Language (Product / Service) | |||
| Presto Advertising | Fitness Studio / | BRONZE | |
| Fever 104 FM | Vodafone | SILVER | |
| Maxus | loreal paris fall repair 3x | GOLD | |
| 11. Radio Spot — In-house Program Promotion | |||
| Music Broadcast Pvt. Ltd. | Radio City 91.1 | BRONZE | |
| Fever 104 FM | Fever 104 FM - Mission Jurrat | SILVER | |
| 12. Radio Channels — RJ Promotion | |||
| Indigo 91.9 | Indigo 91.9 - Morning Show | BRONZE | |
| Radio City | Radio City Love Guru | SILVER | |
| 13. Corporate/Brand Identity | |||
| Watercrab | Academy of Vision | BRONZE | |
| Owlworx | Trip 38 App | SILVER | |
| Owlworx | Biggles Popcorn Shop | GOLD | |
| 14. Out of Home Campaign (Product/Service) | |||
| Maxus India | Dabur Pudin Hara | BRONZE | |
| 15. Public Service / CSR Campaign | |||
| Maxus | Tata Tea Gold | BRONZE | |
| Stark Communications | Kerala Tourism | SILVER | |
| Stark Communications | Flavors Restaurant | GOLD | |
| 16. Rural Campaign (In any media including Digital and Social) | |||
| Aim High Consulting | Nanjappa Life Care | BRONZE | |
| 18. Employee Communication Campaign | |||
| HP GBS Creative Services | Domain Week | BRONZE | |
| Thousand Suns | LeeBoy | SILVER | |
| 19. Event-based Campaign | |||
| Madison Communications | Wills Lifestyle | BRONZE | |
| Discovery Networks Asia-Pacific (South Asia) | DISCOVERY KIDS | SILVER | |
| Maxus India - GroupM Media India Pvt Ltd | Vodafone | GOLD | |
| 20. POP Material | |||
| P(x) | ANGADI VENTURES PVT LTD | BRONZE | |
| Aim High Consulting | Snap Fitness | SILVER | |
| 21. Packaging | |||
| People Design and Communications India Pvt Ltd | ID Idly & Dosa Batter | SILVER | |
| Origami Creative Concepts Pvt. Ltd., | Coffee Packaging/Flying Squirrel(Prive Foods) | GOLD | |
| 22. Posters | |||
| Saatchi & Saatchi Focus Network | MICROSOFT GD | BRONZE | |
| Stark Communications | Nandu Leo | SILVER | |
| Saatchi & Saatchi Focus Network | Infosys Finacle | GOLD | |
| 23. Brochures | |||
| Saatchi & Saatchi Focus Network | Infosys | BRONZE | |
| Discovery Networks Asia-Pacific (South Asia) | DISCOVERY SCIENCE | SILVER | |
| Saatchi & Saatchi Focus Network | Century Pulp & Paper | GOLD | |
| 24. Annual Reports | |||
| A-Positive Branding Solutions (A Division of Ashoka Highway Ad) | Ashoka Buildcon Limited | SILVER | |
| A-Positive Branding Solutions (A Division of Ashoka Highway Ad) | HDFC (HOUSING DEVELOPMENT FINANCE CORPORATION LIMITED) | GOLD | |
| 25. Calendars | |||
| Point S | Real Estate / Landmark Cosntruction | BRONZE | |
| Discovery Networks Asia-Pacific (South Asia) | DISCOVERY COMMUNICATIONS INDIA | SILVER | |
| Innocean Worldwide India | Hyundai Corporate | GOLD | |
| 26. Newsletters | |||
| Saatchi & Saatchi Focus Network | Levera | BRONZE | |
| River Design Solutions | Siemens CTDC | SILVER | |
| 27. F&B Collaterals | |||
| P(x) | FLAVORS | BRONZE | |
| 29. Corporate Website | |||
| Good Bad Weird | Good Bad Weird | BRONZE | |
| BASIL Communications Pvt Ltd | ING Vysya Bank | SILVER | |
| Origami Creative Concepts Pvt. Ltd., | Corporate Website/Flying Squirrel(Prive Foods) | GOLD | |
| 30. Campaign Website | |||
| Saatchi & Saatchi Focus Network | Infosys | BRONZE | |
| Interactive Avenues | Tanishq Wedding Jewellery | SILVER | |
| MAXUS | Tata Sky+ HD | GOLD | |
| 31. Web Banner | |||
| WATConsult | Zindagi Muskuraye | BRONZE | |
| Maxus | Hero Motocorp | SILVER | |
| SMG Convonix | Samsung India Electronics | GOLD | |
| 32. E-mail – Single or Campaign | |||
| P(x) | PRAKRUTI | BRONZE | |
| P(x) | TOYAMA ELECTRIC LTD | SILVER | |
| HP GBS Creative Services | HP GBS Creative Services | GOLD | |
| 33. Search Engine Marketing | |||
| Maxus India - GroupM Media India Pvt Ltd | Vodafone | BRONZE | |
| Red Fuse | Oral Health Month | SILVER | |
| 34. Online Integrated Campaign | |||
| WATConsult | Super Saturday Mumbai | BRONZE | |
| Innocean Worldwide India | Hyundai Corporate | SILVER | |
| vizeum india | TV Channel/ MTV | GOLD | |
| 35. Viral Marketing | |||
| WATConsult | Mother Dairy | BRONZE | |
| WATConsult | Godrej Appliances | SILVER | |
| 36. Branded Content | |||
| Maxus | Fiat Linea | BRONZE | |
| Saatchi & Saatchi Focus Network | Infosys | SILVER | |
| Saatchi & Saatchi Focus Network | Infosys | GOLD | |
| 37. Web App / Game | |||
| Maxus | Center Fresh | BRONZE | |
| MAXUS | Tata Sky+ HD | SILVER | |
| 39. Social Media Campaign | |||
| Aim High Consulting | 7Vachan | BRONZE | |
| Geek Creative Agency | High Ultra Lounge, Brigade Group | SILVER | |
| vizeum india | TV Channel/ MTV | GOLD | |
| 40. Use of Facebook | |||
| WATConsult | TATA Chemicals - Human Touch of Chemistry | BRONZE | |
| 41. Use of Twitter | |||
| Saatchi & Saatchi Focus Network | Infosys | BRONZE | |
| Saatchi & Saatchi Focus Network | Infosys Finacle | SILVER | |
| 43. Community Development | |||
| Maxus India - GroupM Media India Pvt Ltd | Azva | SILVER | |
| 44. Social Game / App / Contest | |||
| Maxus India - GroupM Media India Pvt Ltd | Azva | SILVER | |
| Maxus India - GroupM Media India Pvt Ltd | Vodafone | GOLD | |
| 45. Mobile Application / Game | |||
| Maxus | Center Fresh | BRONZE | |
| ING Vysya Bank | ING Vysya Bank Mobile Banking App | SILVER | |
| 46. Use of Mobile Media for Launch of Product/Service | |||
| Maxus India - GroupM Media India Pvt Ltd | Tata Sumo Gold | BRONZE | |
| Maxus Global | Maxus Global | GOLD | |
| 47. Use of Mobile Media for Customer Engagement | |||
| MAXUS | Tata Sky+ HD | BRONZE | |
| Maxus | Center Fresh | SILVER | |
| Maxus | Tata Tea | GOLD | |
| 48. Media Integration — With Traditional Media/On-Ground Promotions/Sports Events/Entertainment Events | |||
| Maxus | Kotak Junior Superstar | BRONZE | |
| Maxus | Tata Tea Gold | SILVER | |
| 49. Mobile Search | |||
| Red Fuse | Oral Health Month | BRONZE | |
| 51. Media Innovation — TV | |||
| Maxus | Jewellery | BRONZE | |
| Maxus | Tata Tea Gemini | SILVER | |
| Maxus | Loreal Paris India | GOLD | |
| 52.Media Innovation — Print | |||
| Maxus | Loreal Paris India | BRONZE | |
| Maxus | Dulux Weathershield Sun Reflect | SILVER | |
| 53.Media Innovation — Radio | |||
| Maxus India | Snacks- MTR Snack Up , MTR Foods Pvt Ltd | BRONZE | |
| Fever 104 FM | Fever 104 FM | SILVER | |
| 55. Media Innovation — Out -of -home | |||
| DDB Mudramax | Star Jalsha | BRONZE | |
| Discovery Networks Asia-Pacific (South Asia) | DISCOVERY KIDS | SILVER | |
| DDB Mudramax | Sugarfree | GOLD | |
| 56. Media Innovation — On ground activation | |||
| Maxus India - GroupM Media India Pvt Ltd | Vodafone | BRONZE | |
| DDB Mudramax | Nerolac | SILVER | |
| DDB Mudramax | Birla Sun Life Insurance | GOLD | |
| 57. Integrated Media Campaign of the Year | |||
| Maxus | Kotak Junior Superstars | GOLD | |
| 58. Media Innovation — Digital/Social Media | |||
| Maxus | Tata Tea Gold | BRONZE | |
| SMG Convonix | Samsung India Electronics | SILVER | |
| MAXUS | Tata Sky+ HD | GOLD | |
| 59. Media Innovation — Mobile | |||
| vizeum india | TV Channel/ MTV | BRONZE | |
| SMG Convonix | OLX | SILVER | |
| 60. Brand / Product / Service Campaign | |||
| Madison PR | PUMA | BRONZE | |
| Madison PR | Apollo Cradle | SILVER | |
| Madison Communications | Wills Lifestyle | GOLD | |
| 61. Corporate Communication Campaign | |||
| Aim High Consulting | TenTenTen | BRONZE | |
| Aim High Consulting | Right Horizons | SILVER | |
| Aim High Consulting | Ola Cabs | GOLD | |
| 62.CSR Campaign | |||
| Aim High Consulting | Underwriters Laboratories | BRONZE | |
| Good Bad Weird | Indian Cancer Society, Delhi | SILVER | |
| Discovery Networks Asia-Pacific (South Asia) | ANIMAL PLANET | GOLD | |
| 64. Professional Magazine Advertising /Advertorials | |||
| Aakanksha Healthcare | Smiths Medical | BRONZE | |
| 65.Brand Reminder | |||
| Aakanksha Healthcare | Aztor | BRONZE | |
| Saatchi & Saatchi Health & Wellness | Presbyond | SILVER | |
| P(x) | CRESTA SPECIALITY CLINIC | GOLD | |
| 66. Calendars | |||
| Saatchi & Saatchi Health & Wellness | Peg-grafeel | BRONZE | |
| 67. Visual Aids | |||
| Saatchi & Saatchi Health & Wellness | AT LISA tri | BRONZE | |
| Saatchi & Saatchi Health & Wellness | NovoMix | SILVER | |
| 68. Gimmick Detailers | |||
| Aakanksha Healthcare | Esofence | BRONZE | |
| Saatchi & Saatchi Health & Wellness | Zyrop | SILVER | |
| Saatchi & Saatchi Health & Wellness | Maxiflo | GOLD | |
| 69. Leave Behind Leaflets | |||
| Saatchi & Saatchi Health & Wellness | Nadoxin | BRONZE | |
| Saatchi & Saatchi Health & Wellness | Galvus | SILVER | |
| Patient-education-awareness | |||
| 70. Posters | |||
| Aakanksha Healthcare | Smiths Medical | BRONZE | |
| Saatchi & Saatchi Health & Wellness | Relex Smile | SILVER | |
| 71. Educational Brochures | |||
| Saatchi & Saatchi Health & Wellness | Mead Johnson India | BRONZE | |
| Saatchi & Saatchi Health & Wellness | Relex Smile | SILVER | |
| Saatchi & Saatchi Health & Wellness | Carl Zeiss India | GOLD | |
| 72. OTC Campaign | |||
| Turrino Advertising Pvt. Ltd. | Zulekha Hospital | GOLD | |
| 73. Disease Awareness Campaign | |||
| Madison Communications | GSK Pharmaceuticals | BRONZE | |
| MAXUS- GROUP M | Panasonic | SILVER | |
| Good Bad Weird | Indian Cancer Society | GOLD | |
| 74. Sales Force Campaign | |||
| Saatchi & Saatchi Health & Wellness | Novartis | SILVER | |
| Saatchi & Saatchi Health & Wellness | Tresiba | GOLD | |
| 75. CME-ISP Program Collaterals | |||
| Spirit & Gauze | Neuro Brands of Sun International | BRONZE | |
| Saatchi & Saatchi Health & Wellness | AT LISA tri | SILVER | |
| Saatchi & Saatchi Health & Wellness | Mead Johnson India | GOLD | |
| SPECIAL AWARDS | |||
| Copywriting Craft – Digital | Saatchi & Saatchi Focus Network for Infosys | ||
| Art Direction Craft – Print | Stark Communications for Kerala Tourism | ||
| Art Direction Craft – Digital | HP GBS Creative Services for Domail Week | ||
| Young Achievers Award for Communication | Prakash from Aim High Consulting | ||
| PR Agency of the Year | Aim High Consulting | ||
| Social Media Agency of the Year | Maxus | ||
| Digital Agency of the Year | Maxus | ||
| Healthcare Agency of the Year | Saatchi & Saatchi Health & Wellness | ||
| Media Agency of the Year | Maxus | ||
| Client of the Year | Infosys | ||
| Creative Agency of the Year | Saatchi & Saatchi Focus Network | ||
Tags
Advertising club bangalore
Arvind kumar
Big bang awards 2014
Malavika harita
Saatchi and saatchi focus network
