boat has come up with a campaign to amplify the voices of rising music stars and create a platform that celebrates their talent. This World Music Day, boAt proudly presents ‘Break Through Music’, a campaign aimed at giving emerging artists the stage they truly deserve.
The campaign features a curated list of young and upcoming artists across indie, pop, Bollywood, Punjabi, and rap genres, including Akanksha Sethi, Kunwarr, Rahi, Pho, KASYAP, Shubham Kabra, and Akshath Acharya.
According to boAt spokesperson Aman Gupta, Co-founder and Chief Marketing Officer, “The company is proud to be at the forefront of identifying, discovering, and celebrating new talent with the potential to make it big. By combining the powers of traditional and digital algorithms, boAt aims to provide a fitting stage to upcoming artists. As a brand, boAt is committed to encouraging young people to take up their passion and will continue to support emerging talent in the music industry.”
The campaign is being released at a pan-India level and will span multiple platforms.