Brooke Bond Red Label Tea has come up with a new campaign based on the belief that “common ground and kindness are just a cup away”.
In its latest ad, the brand takes this narrative further by showcasing two strangers at a place where one would be most vulnerable - a hospital waiting room. As a conversation brews between them, a most unexpected revelation makes the story tug at viewers' hearts.
Akshay Seth, Executive Creative Director, Ogilvy, says: “There’s something that is warmer than a great tasting cup of tea- the warmth of a stranger’s company when it is needed the most. We’ve all been in situations where a handshake, a hug, or a few comforting words can work magic. For this to get translated, the story and execution needed to feel authentic and heartfelt. And this is one of the reasons the ad is resonating, with people coming forth with their personal experiences.”
