Keeping up with its stunning spree at the Cannes Lions 2021 shortlists, India has added the following 26 more shortlists to its honour.
Creative Strategy Lions
Dove’s #StopTheBeautyTest by Ogilvy India has been shortlisted in two sub-categories -- FMCG sector and corporate purpose & social responsibility .
The ‘8-bit Journo’ by Dentsu Webchutney for Vice has got a mention in four sub-categories -- media/entertainment sector, challenges and breakthrough-market disruption, creative partnerships and perspective-brave brands, and excellence in creative strategy-products/services.
‘Project Free Period’ by DDB Mudra Mumbai for Stayfree has been shortlisted in creative strategy insight & research audience insight; creative partnerships & perspective-brave brands; and creative strategy challenges and breakthrough -- corporate purpose & social responsibility.
Fortis’ ‘Honor the Donor’ by Leo Burnett India Mumbai and Ariel’s “Share the Load” for equal sleep case study by BBDO Mumbai have been shortlisted in one sub-category each -- creative strategy challenges and breakthrough-corporate purpose & social responsibility and creative strategy partnerships & perspectives-collaboration, respectively.
Creative Data Lions
‘#NotJustACadburyAd’ by Ogilvy India Mumbai for Mondelez has been shortlisted in creative data - data-driven targeting sub-category.
PR Lions
‘The Punishing Signal’ by FCB Interface for Mumbai Police has been shortliste in the PR sector-not for profit/charity/government.
‘Hackwashing’ by Geometry Encompass Mumbai for Unilever has been shortlisted in two subcategories -- PR techniques-use of events and stunts; and culture & context-social behaviour.
‘Eat Equal’ by DDB Mudra Mumbai for Mc Donald’s has been shortlisted in PR craft-corporate image, communications and reputation management.
Direct Lions
The ‘8-bit Journo’ by Dentsu Webchutney for Vice has been shortlisted in three sub-categories -- media & entertainment sector; culture & context for market disruption; and direct digital & social for real-time response.
‘The Punishing Signal’ by FCB Interface for Mumbai Police has found a mention in two sub-categories -- not for profit/charity/government sectors; and direct culture & context for cultural insight.
‘Hackwashing’ by Geometry Emcompass Mumbai for Unilever has been shortlised in use of ambient media - small scale.
‘Out and Proud Classified’ by FCB Ulka Gurgaon for TOI has been shortlisted in the use of print/outdoor and direct digital and social for co-creation and user generated content sub-categories.
Social Influencer
Dove ‘Stop the Beauty Test’ has been shortlisted in culture and context -- cultural insight subcategory.