Croma launches digital film ‘constitution of joy’
The film is based on the true event of a Croma customer conceptualized by the Croma in-house creative team
Croma has launched a digital campaign ahead of Republic Day. The campaign is called ‘constitution of joy’.
The film is based on the true event of a Croma customer conceptualized by the Croma in-house creative team, produced by Useful Garbage Creations and directed by Gaurav Gupta. It highlights Croma’s primary brand promises: going above and beyond to assist customers, the company said in a statement.
The spot showcases a grieving KR Raamakrishnan on the breaking down of his 10-year-old mixer grinder as he was making food for his grandson’s birthday. The film then transitions to a senior staff of Croma seeing the video and contacting the customer service team, who then dispatches the only remaining piece from Delhi. Shortly, a Croma personnel is seen with a gift package outside the elderly man’s doorsteps in Tamil Nadu.
The film expresses Croma’s dedication to provide its customers with the best-in-class end-to-end shopping experience and understands that behind every small electronic there are countless memories, said the company
