The Croma campaign will be out across various channels, including digital platforms, social media, and retail stores
Launches Festival of Dreams campaign with ad films for TV and digital media
The electronics retailer has come on board as an official electronics partners
Our pick of the most innovative ads launched between January 16th and 31st
The film is based on the true event of a Croma customer conceptualized by the Croma in-house creative team
The one-minute commercial has been conceptualised and executed by SoCheers
The films highlight the reaction of people to Croma store offering them dandiya tickets to the top pandals aiming to make their dreams come
The account will be serviced from the agency’s Mumbai office
At present, WATConsult is managing social media assets for the brand
The account will be handled by the agency’s Delhi and Mumbai offices
The omni-channel consumer electronics retailer Croma invites creative agencies to submit their elevator pitches by 25th Jan 2022
Four times faster growth of digital channels than offline channels, Blue toppled Black smartphone colour, and 55” inch TV were observed as some of the key trends
Ghosal moves on after a 6.5-year stint at the company
The mandate includes both traditional and digital media as well as creative and strategy for the brand
The initiative will shine the spotlight on 72 such heroes who made a difference to the nation
Industry watchers note that if the brand can compete better on strategy, price and features this time, it could emerge victorious with its comeback
PR Pundit will work closely with the brand’s marketing team to devise an integrated communication programme