Dad's approval takes center stage in Pepperfry's campaign

The campaign video follows the journey of a young woman who, after much thought and consideration, chooses a comfortable recliner for her father

by e4m Staff
Published: Jun 15, 2024 1:00 PM | 1 min read

Pepeprfry

This Father’s Day, Pepperfry is tackling the age-old struggle of finding a gift Dad will truly love – with a light-hearted twist. The campaign video shines a light on the quintessential Indian Dad in all his glory, meticulously scrutinizing prices, warranties, and every little detail on his checklist before giving anything his nod of approval.

The campaign video follows the journey of a young woman who, after much thought and consideration, chooses a comfortable recliner for her father. Her excitement and nervousness is evident as she presents the gift, eagerly awaiting his reaction. Like many Indian dads, he thoroughly inspects the recliner, going through a detailed checklist before finally nodding in approval. This moment captures a feeling all Indian children know well.

Pepperfry's campaign goes beyond products. It tells a relatable story with a light-hearted touch, highlighting the 'sure yet unsure,' 'loveful yet apprehensive' bond between fathers and their children, stated a press release.