Deepika Padukone and Levi’s want women to explore & experiment
The brand launches ‘New Fits, Infinite Possibilities’ campaign for its summer collection
Levi’s® has launched a new campaign to promote its new fits for summer. The campaign features “New Fits, Infinite Possibilities” features brand ambassador actress Deepika Padukone.
“As the temperature rises, keep it easy with Loose Fits that are all about comfort and effortless '90s inspired style. Whether you’re team low-waist or high-waist, Levi’s® has got you covered. The Low Loose channels Y2K vibes with a wide, straight leg. The High Loose is what dreams are made of, a flattering pair of loose jeans with a cinched-in waist and an easy, relaxed leg. Finally, the '90s get a double dose of love with the '94 Baggy and '94 Baggy Wide Leg, with an easy baggy silhouette,” stated a release from the company.
“Levi’s® has always been a pioneer in women’s jeans and has brought together quality and fashion. For our consumer, style is such an expression and extension of self and this range of fits looks to give women the options they look for, for every occasion. Deepika Padukone as our brand ambassador, really embodies how you can express yourself in denim and through this campaign, we hope that women will find that new favorite pair, in which their style comes to life.” Said Amisha Jain, Managing Director & SVP at LS&Co South Asia, Middle East, Africa.
New Fits. Infinite Possibilities campaign is an invitation for women to explore & experiment, said the release.
