Dunkin’ India celebrates IPL with quirky social media campaign
Designed by its creative agency, AndAnd Brand Partners, the campaign has a series of fun posts that associate cricket with Dunkin’ products
Dunkin’ India, chain of Donut & coffee based Quick Service Restaurant (QSR), has released a new digital campaign to celebrate the IPL cricket season. Designed by its creative agency, AndAnd Brand Partners, the campaign has a series of fun posts that associate cricket with Dunkin’ products.
This campaign has been triggered by the fact that consumers slip into a celebratory mode during big cricket seasons like the IPL. The latest campaign is aimed at cricket crazy youth who are very active on social media platforms.
“This extravaganza is happening after a long wait and there is a clutter of communication. We knew in order to break out, we had to do something unique. Considering the Cricket loving youngsters and the Dunkin’ audience, a quirky campaign on digital media would make a connection with them." - Rohan Tandon, Co-Founder, AndAnd Brand Partners said.
