As we approach the end of 2024, Meta has once again demonstrated its dominance in the Indian digital advertising landscape, achieving remarkable financial milestones that reflect its strategic prowess and market adaptability. Meta India reported a 24% increase in gross advertising revenue this year, reaching ?22,730 crore for the fiscal year ending March 31, 2024.
Perhaps more significantly, its growth substantially outpaced its chief competitor.
This growth is a significant leap from ?18,308 crore in FY23, showcasing the effectiveness of its monetisation strategies across its platforms—Facebook, Instagram, and WhatsApp.
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