Elite Developers talks of #NameplatesOfChange

In a world where gender equality remains an elusive goal, Elite Developers has launched a trailblazing campaign - #NameplatesOfChange - to tackle a problem that often goes unnoticed: the way women's names are frequently overshadowed or overlooked on nameplates, even in their own homes.

The ad campaign tells the poignant story of a young girl who dreams of owning her own apartment when she grows up but believes that only men can do so. The message is clear: subtle inequalities can impact young girls and limit their aspirations. The campaign aims to celebrate a positive change and reinforce the belief that every woman deserves recognition in her own home.

The Director and CEO of Elite Developers, Arjun Rajiven, stated, “Our company has always been committed to making a positive impact on society, and this campaign reflects that mission. At Elite Developers, we understand that even small actions can have a big impact. That's why we are committed to initiating this campaign and encouraging people to take meaningful steps towards gender equality. We believe that change starts at home, and that's where we're focusing our efforts.”

#NameplatesOfChange is a call to action for individuals and society as a whole to take meaningful steps towards gender equality and to appreciate the significant contributions that women make in all aspects of life. The campaign hopes to inspire a shift in the way people think about and approach gender equality.

Laj Salam, Founder & Managing Director of PlainSpeak, the creative agency behind the campaign, shared, “The #NameplatesOfChange is not just an ad; it is a story of hope, empowerment, and inclusivity. It is a story that deserves to be shared, and the campaign invites everyone to be a part of this journey towards a more equal and just world.”

Praveen Raj, Co-founder and Director of PlainSpeak, said, “Our team believes that open communication and collaboration with our clients is crucial to creating inspiring work. By having these open conversations with Elite Developers, we were able to bring a fresh perspective”

The #NameplatesOfChange campaign is an inspiring example of how small but meaningful actions can create a ripple effect of change. It showcases the power of storytelling and the importance of recognizing and celebrating the achievements of women. This campaign is a beacon of hope for a future where gender equality is not just a dream but a reality, and where every woman's name shines bright on her own home's nameplate.