fbb launches ‘Always Hatke’ campaign starring Varun Dhawan

fbb has launched their latest brand campaign, ‘Always Hatke’ starring Varun Dhawan.

The central theme of the campaign, conceptualized by DDB Mudra West, is to capture the quirk that Dhawan brings with his persona.

In the new TVC, the actor is seen making entries at a restaurant, gym and award function in his Hatke Style while unveiling fbb’s new men’s collection across casuals, athleisure, formals and party wear

Talking about the ad campaign, Prachi Mohapatra, CMO, fbb, says, “fbb has always represented the youth’s style and their choices for latest fashion trends. We are delighted to have Varun Dhawan as the face of the campaign as he aptly represents the thought behind our new collection and it syncs with his energy and his unique style.”

Ashish Pathak, Executive Creative Director, DDB Mudra West, added, “Varun’s peppiness and always energetic attitude is what inspired us to create this campaign. Varun Dhawan is the youth icon who always adds his own touch of quirk to everything. His charm, his style and his moves, which are always ‘hatke’ have always been loved by the youth and so we decided to celebrate all things Varun and all things fbb just the way they are – ‘Always Hatke’.”  

The TVC has been launched with an episode on Koffee with Karan featuring both the brand ambassadors of fbb, Varun Dhawan and Katrina Kaif. The campaign also gained a lot of eyeballs with the fbb’s Instagram handles showcasing 100 hatke looks with Varun. Along with this, they have also engaged users by asking them to share their hatke styled pictures and the winner, chosen by Dhawan himself, will get to pose with him in the hatke avatar.

The campaign has been launched across TV, print, social media and OOH.