Freshey takes a cheerful route to introduce its paneer
The campaign will run across TV channels and digital platforms
Freshey's, the ready-to-cook brand from the house of WayCool, has unveiled a new TVC ‘Soft and Strong’ with the core communication "Soft Amma’kum Strong Chutti’kum-kaana paneer (Paneer for every strong kid and their Supermom)". The TVC acts in parallel to the brand's endeavor to shine the spotlight on the fun element in paneer.
The new Freshey’s TVC builds on the thought - Moms make it Fun with Freshey’s. The TVC envisions the chaos mothers go through in dealing with their active kids every day, the verbal tussle between them, and how moms transform the whole situation into an enjoyable affair by cooking up a delicious paneer dish.
Commenting on the campaign, BP Ravindran, Chief Business Officer, WayCool said, "We are delighted to roll out this campaign celebrating the daily banter and relationship between the mother and the child while showcasing Freshey's Paneer as a delicious accompaniment or treat. The film will be very relatable to children and young mothers while communicating the product’s attributes - convenient, fresh and fun. We are certain that this campaign will accelerate our journey to become the preferred choice of Paneer and will nudge consumers to include protein (Paneer) in their regular meal regimes, more often.”
The campaign will run across television channels, digital platforms like YouTube and OTTs like SunNxt and Hotstar.
